Marketing and Automation Specialist (GoHighLevel)

Rocket Station, LLC; Manila; Remote; PHP 469,000 - 759,000; Full time

Job summary

Rocket Station, LLC is seeking a Marketing & Automation Specialist to manage GoHighLevel campaigns, CRM workflows, and lead-nurturing programs. You will design, implement, and optimize go-highlevel automations, funnels, forms, and landing pages while ensuring campaigns are measurable and aligned with business goals.

The role emphasizes hands-on execution, collaboration with marketing teams, and maintaining data integrity across pipelines and tags to drive conversions and revenue growth.

Qualifications

• Hands-on experience using GoHighLevel for marketing, CRM, and automation.
• Ability to build and manage workflows, triggers, automations, pipelines, and tags.
• Experience with email marketing and lead-nurturing campaigns.
• Understanding of lead-generation funnels and customer journeys.
• Ability to maintain accurate CRM data and troubleshoot issues.
• Strong written communication and attention to detail.

Responsibilities

• Support planning, setup, and execution of digital marketing campaigns.
• Build and manage lead-generation and nurture campaigns.
• Coordinate assets, messaging, audience segments, and follow-up activities.
• Monitor performance and identify opportunities for improvement.
• Maintain organized calendars, workflows, and assets.
• Build, manage, and optimize GoHighLevel workflows and automations.
• Create and maintain pipelines, stages, tags, and custom fields.
• Set up automated email and SMS sequences for nurturing and follow-ups.
• Build forms, surveys, calendars, landing pages, and funnels as needed.
• Configure triggers and workflow logic based on campaign requirements.
• Monitor automations to ensure correct journey and follow-up.
• Troubleshoot issues and maintain clean CRM data.

Skills

GoHighLevel

Workflow automation

CRM workflows

Lead nurturing

Email marketing

Digital marketing

Analytics

Troubleshooting

Communication

Multi-tasking

Tools

Zapier

Make

GoHighLevel UI

Job description

ROLE OVERVIEW

We are looking for a Marketing & Automation Specialist with hands‑on experience using GoHighLevel to support digital marketing campaigns, lead management, CRM workflows, and marketing automation.

This role is ideal for someone who understands both marketing execution and the systems behind it. The right candidate should be comfortable building and maintaining campaigns, automations, funnels, workflows, pipelines, forms, and lead‑nurturing sequences inside GoHighLevel while helping ensure marketing activities are organized, measurable, and aligned with business goals.

KEY RESPONSIBILITIES

Marketing Campaign Execution

• Support the planning, setup, and execution of digital marketing campaigns.
• Build and manage lead‑generation and nurture campaigns.
• Coordinate campaign assets, messaging, audience segments, and follow‑up activities.
• Monitor campaign performance and identify opportunities for improvement.
• Maintain organized campaign calendars, workflows, and marketing assets.

GoHighLevel CRM & Automation

• Build, manage, and optimize workflows and automations in GoHighLevel.
• Create and maintain CRM pipelines, stages, tags, custom fields, and contact segmentation.
• Set up automated email and SMS sequences for lead nurturing, follow‑ups, reminders, and re‑engagement.
• Build forms, surveys, calendars, landing pages, and funnels as needed.
• Configure triggers, conditions, actions, and workflow logic based on campaign requirements.
• Monitor automations to ensure leads move through the correct journey and follow‑up process.
• Troubleshoot workflow, automation, tagging, pipeline, or contact‑management issues.
• Maintain clean and accurate CRM data.

Lead Management & Nurturing

• Manage incoming leads and ensure they are properly captured, tagged, segmented, and routed.
• Develop and maintain lead‑nurturing journeys based on lead behavior and lifecycle stage.
• Monitor lead movement through the pipeline and identify opportunities to improve conversion.
• Support follow‑up campaigns for inactive, cold, or unresponsive leads.

Funnel & Landing Page Support

• Build or update landing pages and funnels within GoHighLevel.
• Connect forms, calendars, workflows, and automated follow‑up sequences.
• Test funnels and customer journeys to make sure forms, links, automations, and notifications are working properly.
• Support basic conversion optimization based on campaign performance.

Marketing Reporting & Optimization

• Monitor campaign, lead, and funnel performance.
• Track key marketing metrics such as lead volume, response rate, appointment rate, conversion rate, and pipeline movement.
• Identify workflow or campaign issues that may affect lead conversion.
• Assist with testing and optimizing messaging, automations, funnels, and follow‑up sequences.

REQUIRED QUALIFICATIONS

• Hands‑on experience using GoHighLevel for marketing, CRM, and automation.
• Experience building and managing workflows, triggers, automations, pipelines, tags, and contact segments.
• Experience with email marketing and lead‑nurturing campaigns.
• Understanding of lead‑generation funnels and customer journeys.
• Experience working with CRM systems and maintaining accurate lead or customer data.
• Strong understanding of digital marketing fundamentals.
• Strong attention to detail, especially when building automated workflows and campaign logic.
• Ability to troubleshoot marketing automation and CRM issues.
• Strong written communication skills.
• Ability to manage multiple campaigns, priorities, and deadlines.

PREFERRED EXPERIENCE

• Experience creating landing pages, forms, surveys, calendars, or funnels in GoHighLevel.
• Experience with SMS marketing and automated follow‑up campaigns.
• Experience supporting paid advertising, social media, email marketing, or lead‑generation campaigns.
• Experience with Zapier, Make, or other integration and automation platforms.
• Familiarity with Google Analytics, Meta Ads, Google Ads, or other digital marketing tools.
• Experience with reporting, campaign analysis, or conversion optimization.

WHAT SUCCESS LOOKS LIKE

A successful Marketing & Automation Specialist can independently manage GoHighLevel workflows, understand how leads move through the marketing funnel, identify automation or CRM issues, and build systems that help marketing campaigns run consistently and efficiently.

Technical Requirements

To deliver exceptional work remotely, you’ll need:

Processor: Intel 8th Gen (quad-core) or higher, or comparable AMD

RAM: 8 GB minimum

OS: Windows 11 (64-bit) or newer

Internet (Primary): Stable connection, minimum 10 Mbps

Internet (Backup): Independent backup connection, minimum 10 Mbps