Marketing Analytics Lead - SEO, CRO & Automated Insights

MicroSourcing International; Manila; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare coverage

Dependent coverage

Paid time-off cash conversion

Group life insurance

Performance bonuses

Collaborative culture

Flexible schedule

Career growth

Inclusive culture

Job summary

MicroSourcing International in Manila is seeking a Marketing Analytics Manager to own SEO, GEO/AEO and CRO, building performance reporting and driving continuous optimization across channels.

You will develop dashboards across campaigns, channels, brands and the full funnel, improve organic visibility, run CRO on pages and journeys, and present insights to marketing and senior stakeholders, collaborating with data teams and partners.

Responsibilities

• SEO and GEO/AEO: Own and optimise organic visibility across search and AI answer surfaces, tracking rankings, coverage, referral quality and the traffic it drives into the funnel.
• Conversion Rate Optimisation: Find where pages and journeys leak, specify the fixes and tests that lift conversion from visit through to subscription, and prove the result.
• Optimisation Recommendations: Produce specific, prioritised recommendations on where to improve, with the expected impact and the reasoning attached.
• Design and Specify the Tests: Own the test roadmap, specify the hypothesis, the variable, the control and the success measure, brief the automation specialists to build it, then read the result honestly including the tests that fail.
• Identify What to Automate: Judge what should be automated following test conclusions.
• Performance Reporting: Build and maintain dashboards and recurring reporting across campaigns, channels, brands and the full acquisition funnel, from traffic through to subscription revenue.
• Automate the Reporting: Automate the data pulls, refreshes, scheduled distribution and threshold alerts so variance surfaces on its own rather than waiting for someone to notice it in a manual export.
• Analysis: Go beyond reporting the numbers and identify what is driving performance up or down, separate real movement from mix effects and seasonality, and say so plainly.
• Presentation: Present findings clearly to marketing, and to senior stakeholders who want the conclusion and the detail underneath.
• Data Quality: Work with our data team and external partners on tracking, tagging and attribution so the reporting rests on clean inputs.

Job description

MicroSourcing International in Manila is seeking a Marketing Analytics Manager to own SEO, GEO/AEO and CRO, building performance reporting and driving continuous optimization across channels.

You will develop dashboards across campaigns, channels, brands and the full funnel, improve organic visibility, run CRO on pages and journeys, and present insights to marketing and senior stakeholders, collaborating with data teams and partners.