Marketing Operations Lead: Automation & Analytics

Morgan McKinley

Santo Niño 1st

On-site

PHP 550,000 - 850,000

Full time

12 days ago

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Job summary

Morgan McKinley is seeking a Marketing Operations Lead in the Philippines to drive the planning, development, and optimization of marketing web assets and campaigns. You will coordinate cross-functional teams, ensure SEO and CRO best practices, and manage end-to-end lead nurturing workflows across automation platforms.

The role requires 4–6 years in marketing operations, strong analytics, and proven leadership.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field is required.
4–6 years of experience in marketing operations or related roles with increasing responsibility.
Proven experience managing marketing automation platforms (HubSpot, Marketo, Pardot).
Strong CMS experience (WordPress, Drupal) for content production.
Expertise in marketing measurement, data analysis, and attribution modeling.
Proficient in reporting and dashboards (Google Analytics, Tableau, Power BI).
Demonstrated leadership or project management experience within a marketing or digital team.
Excellent communication and stakeholder management skills.

Responsibilities

Lead the planning, development, and optimization of marketing web pages and campaign microsites.
Coordinate cross-functional teams to deliver high-quality web assets on schedule.
Ensure SEO, accessibility, and CRO guidelines are followed across pages.
Lead end-to-end development and optimization of lead nurturing workflows in marketing automation platforms.
Drive segmentation, lead scoring, and lifecycle marketing strategies to boost engagement and conversions.
Monitor automation performance and drive continuous improvement with sales and marketing teams.
Develop and manage marketing attribution models to track impact across channels.
Analyze marketing data and campaigns to provide insights and data-driven optimizations.
Develop executive-level reports and dashboards highlighting KPIs and ROI.
Collaborate with analytics, sales operations, and finance to ensure data accuracy.
Drive process improvements and act as liaison between marketing, sales, IT, and vendors.