Marketing Analytics Manager

MicroSourcing International; Manila; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare coverage

Dependent coverage

Paid time-off cash conversion

Group life insurance

Performance bonuses

Collaborative culture

Flexible schedule

Career growth

Inclusive culture

Job summary

MicroSourcing International in Manila is seeking a Marketing Analytics Manager to own SEO, GEO/AEO and CRO, building performance reporting and driving continuous optimization across channels.

You will develop dashboards across campaigns, channels, brands and the full funnel, improve organic visibility, run CRO on pages and journeys, and present insights to marketing and senior stakeholders, collaborating with data teams and partners.

Responsibilities

• SEO and GEO/AEO: Own and optimise organic visibility across search and AI answer surfaces, tracking rankings, coverage, referral quality and the traffic it drives into the funnel.
• Conversion Rate Optimisation: Find where pages and journeys leak, specify the fixes and tests that lift conversion from visit through to subscription, and prove the result.
• Optimisation Recommendations: Produce specific, prioritised recommendations on where to improve, with the expected impact and the reasoning attached.
• Design and Specify the Tests: Own the test roadmap, specify the hypothesis, the variable, the control and the success measure, brief the automation specialists to build it, then read the result honestly including the tests that fail.
• Identify What to Automate: Judge what should be automated following test conclusions.
• Performance Reporting: Build and maintain dashboards and recurring reporting across campaigns, channels, brands and the full acquisition funnel, from traffic through to subscription revenue.
• Automate the Reporting: Automate the data pulls, refreshes, scheduled distribution and threshold alerts so variance surfaces on its own rather than waiting for someone to notice it in a manual export.
• Analysis: Go beyond reporting the numbers and identify what is driving performance up or down, separate real movement from mix effects and seasonality, and say so plainly.
• Presentation: Present findings clearly to marketing, and to senior stakeholders who want the conclusion and the detail underneath.
• Data Quality: Work with our data team and external partners on tracking, tagging and attribution so the reporting rests on clean inputs.

Job description

Job Description:

Discover your 100% YOU with MicroSourcing!

Position: Marketing Analytics Manager

Work setup: Hybrid | Day shift

Location: Eastwood, Quezon City

Why join MicroSourcing?

You’ll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

This role owns and handles SEO, AEO/GEO and CRO and all that comes with it. Building the performance reporting, works out what it is telling us, and turns that into constant optimisation across SEO, GEO/AEO and conversion rate, specifying the tests for the automation specialists to build and automating the reporting itself so time goes on thinking rather than assembling.

Day to day they build and maintain dashboards across campaigns, channels, brands and the full funnel, grow organic visibility across search and AI answer surfaces, run conversion rate optimisation on the pages and journeys that traffic feeds, automate the pulls, refreshes, distribution and threshold alerts, separate real movement from mix and seasonality, own the test roadmap by setting the hypothesis, variable, control and success measure, read the results honestly including the failures, present to marketing and senior stakeholders, and work with the data team and external partners on clean inputs.

Success is recurring reporting automated end to end, organic visibility and conversion rates rising through constant optimisation, recommendations that changed a decision and produced a measurable result, a test roadmap running continuously with a documented win and learning rate, reporting resting on clean inputs with attribution gaps closing, and senior stakeholders acting on the reporting rather than commissioning their own cut.

Key Duties

Your key duties will include but are not limited to:

• SEO and GEO/AEO: Own and constantly optimise organic visibility across search and AI answer surfaces, tracking rankings, coverage, referral quality and the traffic it drives into the funnel.
• Conversion Rate Optimisation: Find where pages and journeys leak, specify the fixes and tests that lift conversion from visit through to subscription, and prove the result.
• Optimisation Recommendations: Produce specific, prioritised recommendations on where to improve, with the expected impact and the reasoning attached.
• Design and Specify the Tests: Own the test roadmap, specify the hypothesis, the variable, the control and the success measure, brief the automation specialists to build it, then read the result honestly including the tests that fail.
• Identify What to Automate: Judge what should be automated following test conclusions.
• Performance Reporting: Build and maintain dashboards and recurring reporting across campaigns, channels, brands and the full acquisition funnel, from traffic through to subscription revenue.
• Automate the Reporting: Automate the data pulls, refreshes, scheduled distribution and threshold alerts so variance surfaces on its own rather than waiting for someone to notice it in a manual export.
• Analysis: Go beyond reporting the numbers and identify what is driving performance up or down, separate real movement from mix effects and seasonality, and say so plainly.
• Presentation: Present findings clearly to marketing, and to senior stakeholders who want the conclusion and the detail underneath.
• Data Quality: Work with our data team and external partners on tracking, tagging and attribution so the reporting rests on clean inputs.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply