Marketing Analytics Lead: Drive Growth with Insights

FrieslandCampina; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Cross-functional collaboration

Job summary

Alaska Milk Corporation is seeking a Data Analyst to lead marketing analytics and transform consumer, brand, and market data into actionable recommendations that drive growth and performance.

You will partner with Brand, Sales, R&D and Finance to embed analytics into planning and deliver insights across performance, consumer behavior, brand health, and market intelligence. Strong storytelling and data skills are essential.

Qualifications

• Requires a bachelor’s degree in statistics, economics, mathematics, marketing, business, data science or related field.
• 5+ years of experience in analytics, insights, market research, BI or similar.
• Strong ability to translate data into business recommendations and impact.

Responsibilities

• Lead Marketing Analytics Strategy aligned with business objectives.
• Own key marketing data domains: sales, share, profitability, consumer insights, brand health, and market intelligence.
• Transform complex data into compelling stories and strategic recommendations.
• Manage consumer, business, and retail trackers; ensure data integrity and timely reporting.
• Collaborate with Brand, Sales, R&D, Finance to embed analytics in planning.
• Manage analytics partners and tools to improve methodologies and reporting.
• Promote data-driven decision making and actionable insights.

Skills

Analytical thinking

Problem solving

Storytelling

Stakeholder management

English and Filipino fluency

Education

Bachelor's degree in Statistics, Economics, Mathematics, Marketing, Business, Data Science, or related field

Tools

Power BI

Tableau

SQL

Excel

Job description

Alaska Milk Corporation is seeking a Data Analyst to lead marketing analytics and transform consumer, brand, and market data into actionable recommendations that drive growth and performance.

You will partner with Brand, Sales, R&D and Finance to embed analytics into planning and deliver insights across performance, consumer behavior, brand health, and market intelligence. Strong storytelling and data skills are essential.