Digital Content & Engagement Lead

FrieslandCampina; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits (well-being)

Cross-functional and regional exposure

Learning and development opportunities

Collaborative and innovation-driven

Autonomy to create impact

Job summary

Alaska Milk Corporation in Makati City, Philippines, is seeking a Digital Operations & Content Manager to lead digital content, consumer engagement programs, and always-on campaigns across digital channels. You will work with Brand, Media, E-commerce, and agency partners to deliver compelling consumer experiences from awareness to conversion.

You will collaborate closely with internal teams to translate marketing strategies into engaging digital activations, drive brand relevance, and support

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• At least 5 years of experience in digital marketing, content management, digital operations, or e-commerce.
• Strong understanding of digital content strategy, consumer engagement, social media, and digital ecosystems.
• Experience managing websites, content management systems (CMS), and digital assets.
• Strong project management and stakeholder management skills.
• Experience working with agencies, digital platform partners, and cross-functional teams.
• Fluent in English and Filipino.

Responsibilities

• Execute digital content and earned media initiatives across relevant digital platforms and consumer touchpoints.
• Support integrated marketing campaigns through effective digital activation and content deployment.
• Deliver programs that enhance consumer engagement, strengthen brand affinity, and drive conversion.
• Plan and execute always-on and campaign-based digital content calendars.
• Ensure content is deployed accurately and efficiently across websites, social media channels, e-commerce platforms, communities, and other digital assets.
• Translate category and brand strategies into engaging consumer-facing content.
• Collaborate with Digital Media and E-commerce teams to integrate content and earned media strategies with paid media and commerce initiatives.
• Ensure consistency and effectiveness of campaign execution across digital channels.
• Oversee the execution of digital assets and platforms with governance and quality control.

Skills

Digital marketing

Content management

CMS

Project management

Stakeholder management

Agency collaboration

Communication

English & Filipino

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

Web analytics

E-commerce platforms

Job description

Alaska Milk Corporation in Makati City, Philippines, is seeking a Digital Operations & Content Manager to lead digital content, consumer engagement programs, and always-on campaigns across digital channels. You will work with Brand, Media, E-commerce, and agency partners to deliver compelling consumer experiences from awareness to conversion.

You will collaborate closely with internal teams to translate marketing strategies into engaging digital activations, drive brand relevance, and support