Data Analyst

2X; Philippines; Hybrid; PHP 500,000 - 900,000; Full time

Job summary

2X is seeking a Data Analyst to gather and analyze data from multiple sources, identify market trends, and measure marketing campaign performance. You will build dashboards using Tableau or Power BI and translate complex data into actionable insights for the marketing team and other functions.

The role emphasizes collaboration, stakeholder management, and mentorship of junior analysts, with a hybrid setup requiring onsite work twice a week and flexibility for US shifts.

Qualifications

• Bachelor's degree in business analytics, mathematics, statistics, actuarial science, marketing or related field.
• 3+ years of experience in marketing or analytical role.
• Strong ability to analyze, interpret, and manipulate data for insights.
• Proficiency with SQL and data visualization tools (Tableau, Power BI) and CRM (Salesforce).
• Excellent communication of data findings to stakeholders.
• Experience mentoring junior analysts and fostering teamwork.
• Understanding of industry trends and customer behavior for data-driven strategy.

Responsibilities

• Gather and analyze data from multiple sources to identify trends in performance.
• Develop ABM dossiers and inform marketing/sales strategies.
• Create reports and dashboards to visualize insights for stakeholders.
• Analyze large datasets to guide marketing decisions.
• Engage with stakeholders to address needs and build rapport.
• Collaborate跨功能 with MarOps, campaigns, design, and content to identify gaps.
• Optimize campaigns based on data-driven insights and budget allocation.
• Mentor data associates and support their development.

Skills

Analytical skills

Communication skills

Leadership & mentorship

Business acumen

Attention to detail

Ambiguity tolerance

Education

Bachelor's degree in relevant field

Tools

Tableau

Power BI

Salesforce

SQL

Job description

The Data Analyst is responsible for gathering and analyzing data from a variety of sources to identify trends in market performance, customer behavior, and the effectiveness of marketing campaigns. This involves using statistical tools and methods to process and interpret large dataset and using BI platforms to create visualizations comprehensible to a broad audience. They collaborate closely with the marketing team and other functions to convert raw data into valuable insights that drive key business decisions.

Primary Responsibilities:

• Database Management: Ensure the overall health of the Database, including improving and maintaining data accuracy and relevance, managing data imports and ensuring the uniqueness of records within the CRM, and implementing logical and strategic segmentation.
• ABM Research: create account dossiers through the gathering of insights and data about target accounts to inform and personalize marketing/sales strategies and tactics.
• Reporting and Visualization: create reports and dashboards to visualize data insights and present findings to stakeholders, helping them make informed decisions.
• Data analysis: Analyze large datasets to identify trends, patterns, and insights that can inform marketing strategies.
• Stakeholder Management: Understand, engage, and influence stakeholders to Ensure their needs are addressed, Building A good rapport with stakeholders.
• Cross functional Collaboration: work with MarOps, campaigns, design, and content to Analyze gaps and opportunities.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
• People Management: Serve as A senior buddy to data associates, offering guidance and support to foster their learning and development.

Required Qualifications:

• Working Experience: 3+ years of experience in Marketing or 3+ years of working in an analytical role.
• Analytical Skills: Ability to analyze, interpret, and manipulate data to derive meaningful insights.li>
• Marketing Proficiency: Knowledge of marketing metrics, customer segmentation and marketing campaigns.
• Technical Proficiency: Ability to work with databases, data visualization tools (e.g., Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively. Proficiency in SQL.
• Communication Skills: Strong ability to communicate complex data findings and recommendations clearly to stakeholders.
• Leadership and Mentorship: Experience in guiding and mentoring junior analysts, fostering a collaborative and supportive team environment.
• Business Acumen: Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.
• Attention to Detail: High level of accuracy and thoroughness in data handling and analysis.
• Demonstrated ability to thrive in ambiguous environments.
• Bachelor's Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field.
• Amenable to a hybrid setup requiring onsite work twice a week
• Flexible with US shifts