Principal Marketing Analyst

iSupport Worldwide; Pasig; On-site; PHP 1,400,000 - 2,200,000; Full time

Job summary

iSupport Worldwide is seeking an experienced Principal Marketing Analyst to join our team. This senior role focuses on transforming complex data into actionable business insights and influencing executive-level decisions.

You will lead analytics projects, develop data models, and deliver KPI-driven reporting to drive growth. You will design dashboards, perform advanced analysis, and collaborate with BI and Marketing leadership to establish standards and governance across marketing analytics

Qualifications

• Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, or another quantitative discipline.
• 7+ years of experience in Analytics, Business Intelligence, or Data Engineering.
• At least 3 years of hands-on marketing analytics experience supporting marketing teams.
• Expert-level SQL and Power BI, including DAX, semantic modeling, dimensional modeling, and performance optimization.
• Experience with Python or R, GA4, HubSpot, and Databricks or a similar Spark-based platform.
• Strong knowledge of marketing attribution, campaign measurement, customer acquisition, conversion funnels, CAC, LTV, ROAS, retention, and churn analysis.
• Excellent communication skills with the ability to present findings to executive stakeholders and influence business decisions.

Responsibilities

• Lead executive-level marketing analytics projects from business question through final recommendations.
• Design and maintain marketing data models, semantic layers, KPI definitions, and reporting standards.
• Build and optimize Power BI dashboards that provide insights into campaign performance, lead generation, conversion, retention, and ROI.
• Develop advanced analytics, including audience segmentation, forecasting, campaign measurement, and marketing performance analysis.
• Partner with cross-functional stakeholders to translate data into strategic recommendations.
• Ensure data accuracy, governance, documentation, and quality across all marketing analytics initiatives.
• Support the migration of marketing analytics to a Databricks-based analytics platform.

Skills

Executive communication

Marketing analytics

Data storytelling

Education

Bachelor's degree (quantitative)

Tools

SQL

Power BI

DAX

Databricks

Python

R

GA4

HubSpot

Job description

iSupport Worldwide is seeking an experienced Principal Marketing Analyst to join our growing team. This is an exciting opportunity for a highly analytical professional who excels at transforming complex data into actionable business insights and influencing executive-level decision-making.

As the senior individual contributor for marketing analytics, you will work closely with Business Intelligence and Marketing leadership to develop data-driven strategies, establish reporting standards, and deliver executive-ready analyses that drive business growth.

Key Responsibilities

• Lead executive-level marketing analytics projects from business question through final recommendations.
• Design and maintain marketing data models, semantic layers, KPI definitions, and reporting standards.
• Build and optimize Power BI dashboards that provide insights into campaign performance, lead generation, conversion, retention, and ROI.
• Develop advanced analytics, including audience segmentation, forecasting, campaign measurement, and marketing performance analysis.
• Partner with cross-functional stakeholders to translate data into strategic recommendations.
• Ensure data accuracy, governance, documentation, and quality across all marketing analytics initiatives.
• Support the migration of marketing analytics to a Databricks-based analytics platform.

Qualifications

• Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, or another quantitative discipline.
• 7+ years of experience in Analytics, Business Intelligence, or Data Engineering.
• At least 3 years of hands-on marketing analytics experience supporting marketing teams.
• Expert-level SQL and Power BI, including DAX, semantic modeling, dimensional modeling, and performance optimization.
• Experience with Python or R, Google Analytics (GA4), HubSpot, and Databricks or a similar Spark-based platform.
• Strong knowledge of marketing attribution, campaign measurement, customer acquisition, conversion funnels, CAC, LTV, ROAS, retention, and churn analysis.
• Excellent communication skills with the ability to present findings to executive stakeholders and influence business decisions.