Business Intelligence, Reporting Analyst

Jobtailor; Manila; On-site; PHP 558,000 - 893,000; Full time

Job summary

Jobtailor is seeking a Marketing Analytics Specialist based in Metro Manila to analyze performance across social, email, web, and e-commerce channels. You will track KPIs, build dashboards, and deliver client-ready reports with actionable insights.

Responsibilities include leading analytics projects, presenting findings, and recommending campaign optimizations. Proficiency with Google Analytics, Looker Studio, and Python/R is preferred; remote-friendly with strong collaboration across teams.

Qualifications

• Strong analytical thinking and problem-solving abilities.
• Ability to interpret complex datasets and convert them into actionable insights.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to collaborate with multiple departments.
• Commitment to deadlines and high-quality reports.
• Ability to work independently in a remote setup.
• Familiarity with marketing analytics tools including Google Analytics, Meta Insights, and email marketing analytics.
• Knowledge of data visualization tools such as Looker Studio.
• Experience analyzing A/B testing and marketing campaign performance.
• Basic knowledge of Python or R.

Responsibilities

• Analyze marketing performance across social media, email, websites, and commerce platforms.
• Track KPIs including leads, conversions, traffic, engagement, and ROI.
• Build and maintain dashboards and automated reports.
• Generate recurring and ad-hoc leadership reports and client updates.
• Present findings through reports, dashboards, and presentations.
• Recommend improvements to campaigns and marketing investments.
• Lead analytics projects from planning through delivery.
• Manage analytics tasks and deliverables using ClickUp.
• Consolidate and clean data for dashboards and reports.
• Support pitch development and campaign planning.

Skills

Analytical thinking

Data interpretation

Communication skills

Attention to detail

Deadline-driven

Remote work capability

Collaboration

Problem solving

Tools

Google Analytics

Looker Studio

Facebook Insights

Instagram Insights

Shopify Analytics

ClickUp

Google Drive

Google Sheets

Python

R

Email Marketing Analytics

Marketing Research

Data Visualization

Social Listening Tools

Job description

• Analyze marketing performance across social media, email marketing, websites, and e-commerce platforms
• Track marketing KPIs including leads, conversions, website traffic, engagement rates, and ROI
• Use Facebook/Instagram Insights, Google Analytics, email marketing platforms, social listening tools, Shopify analytics, and other data sources
• Conduct data analysis using Google Sheets and Excel to identify trends and strategic insights
• Perform competitive analysis and benchmarking
• Analyze A/B and multivariate test results and recommend campaign optimizations
• Monitor online customer behavior through campaign metrics
• Build and maintain dashboards and automated reporting systems using Looker Studio or similar platforms
• Generate recurring and ad-hoc reports for leadership, marketing teams, and clients
• Present findings through reports, dashboards, and presentations
• Ensure reporting accuracy and consistency
• Consolidate and clean data for dashboards and reports
• Provide customer and market insights across digital, creative, copywriting, and strategy teams
• Recommend improvements to campaign performance and marketing investments
• Lead analytics projects and reporting initiatives from planning through delivery
• Implement workflows to streamline reporting and ensure timely insight delivery
• Manage analytics tasks and deliverables using ClickUp
• Maintain organized analytics files and appropriate Google Drive permissions
• Support pitch development, presentation materials, brainstorming, and campaign planning
• Contribute to internal missions, process improvements, AI and automation initiatives, and cross-functional projects

Requirements

• Strong analytical thinking and problem-solving abilities
• Ability to interpret complex datasets and convert them into actionable insights
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail
• Ability to collaborate with multiple departments
• Commitment to deadlines and high-quality reports
• Ability to work independently in a remote setup
• Familiarity with marketing analytics tools including Google Analytics, Meta Insights, and email marketing analytics
• Knowledge of data visualization tools such as Looker Studio
• Experience analyzing A/B testing and marketing campaign performance
• Basic knowledge of Python or R
• Understanding of digital marketing, advertising, and marketing technology ecosystems
• Proficiency in Google Suite products, particularly Google Sheets
• Experience with marketing research and basic statistical analysis
• Familiarity with ClickUp and Google Drive
• Strong interpersonal skills with a collaborative and proactive mindset
• Must be legally authorized to work in the Philippines
• Must be based in Metro Manila

Core Competencies

Demonstrates strong analytical skills to interpret complex datasets and provide actionable insights, utilizing tools like Google Analytics and Looker Studio for effective marketing performance analysis. Proficient in managing analytics projects and delivering high-quality reports while collaborating across departments.

Highest-signal resume keywords

• Google Analytics
• Looker Studio
• A/B Testing Analysis
• Data Visualization
• Marketing Analytics

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Statistical Analysis
• Google Sheets
• Email Marketing Analytics
• Marketing Research
• Python
• R
• Campaign Performance Optimization
• KPI Tracking
• Competitive Analysis

Soft Skills

• Analytical Thinking
• Problem-Solving
• Communication Skills
• Organizational Skills
• Interpersonal Skills

Industry Keywords

• Digital Marketing
• Marketing Technology
• E-Commerce
• Campaign Metrics
• Reporting Systems

Tools & Technologies

• Facebook Insights
• Instagram Insights
• Shopify Analytics
• ClickUp
• Google Drive
• Social Listening Tools