Marketing Allocation Analyst

Nexus Recruitment Group; Taguig; On-site; PHP 350,000 - 500,000; Full time

Job summary

Nexus Recruitment Group is seeking a Marketing Allocation Analyst to support personalized loyalty offers through data-driven strategies. You will manage SQL-based campaigns, analyze customer segments, and collaborate across teams to improve targeting and marketing performance.

The role requires hands-on data work, designing scalable metrics, including AB testing frameworks, and working onsite in BGC, Taguig with a night shift schedule.

Qualifications

• Proficient in SQL with experience in marketing analytics or customer data platforms.
• Strong analytical skills and familiarity with A/B testing and performance measurement.
• Experience working with customer segmentation and digital marketing data.
• Ability to work collaboratively across departments.

Responsibilities

• Run and adapt SQL code to deploy personalized offers across various digital platforms.
• Maintain and optimize data structures to ensure accurate and effective offer delivery.
• Use customer segmentation and insights to enhance the relevance of loyalty campaigns.
• Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.
• Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.

Skills

SQL

Marketing analytics

A/B testing

Customer segmentation

Digital marketing data

Collaboration

Job description

About the job Marketing Allocation Analyst

Job Title: Marketing Allocation Analyst
Location: BGC, Taguig (Onsite)
Work Schedule: Night Shift
Salary: PHP TBA

Job Description:
We are looking for a Marketing Allocation Analyst to support the execution and optimization of personalized loyalty offers through data-driven strategies. This role involves managing SQL-based campaigns, analyzing customer segments, and collaborating across teams to improve targeting and marketing performance.

Key Responsibilities:

Run and adapt SQL code to deploy personalized offers across various digital platforms.

Maintain and optimize data structures to ensure accurate and effective offer delivery.

Use customer segmentation and insights to enhance the relevance of loyalty campaigns.

Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.

Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.

Qualifications:

Proficient in SQL with experience in marketing analytics or customer data platforms.

Strong analytical skills and familiarity with A/B testing and performance measurement.

Experience working with customer segmentation and digital marketing data.

Ability to work collaboratively across departments.

Willing to work onsite in BGC and on a night shift schedule.