Senior Data Analyst

2X; Pasig; Hybrid; PHP 1.339.000 - 2.009.000; Vollzeit

Zusammenfassung

2X Philippines is seeking a Senior Data Analyst to interpret marketing data, deliver actionable insights, and optimize campaigns. You will collaborate across Marketing Ops and other functions to translate data findings into strategic recommendations that drive growth and competitive advantage.

You will conduct data assessments, engage with clients on KPIs, and develop data workflows across MarTech platforms while mentoring junior analysts and maintaining strong communication with stakeholders.

Qualifikationen

• 5+ years as a marketing analyst or similar analytical role in B2B.
• Strong knowledge of marketing metrics, segmentation, campaign analysis, ROI.

Aufgaben

• Interpret marketing data to provide actionable insights and optimize campaigns.
• Collaborate across teams to enhance marketing strategy and growth.
• Translate data findings into strategic recommendations for stakeholders.
• Create reports and visualizations communicating insights to executives and clients.
• Lead and mentor junior analysts and nurture professional development.

Kenntnisse

Marketing metrics

SQL proficiency

Data visualization

Communication

Leadership

Ausbildung

Bachelor degree in Business Analytics/Statistics/Marketing

Tools

Tableau

Power BI

Salesforce

Jobbeschreibung

Job Description:

Group Company: 2X Philippines Designation: Senior Data Analyst Office Location: Ortigas East Pasig (Office)

Job Description

The Senior Data Analyst uses advanced analytics to interpret marketing data, create actionable insights, and optimize campaigns, collaborating across teams to enhance marketing strategies and achieve business objectives. Collaborating closely with the stakeholder, marketing teams and other functions, the Senior Data Analyst translates data findings into strategic recommendations that drive business growth and competitive advantage.

Primary Responsibilities

• Strategic Assessment : Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement : Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows.
• Cross Functional Collaboration : Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms.
• Priority Coordination : Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Strategy Development : Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness.
• Data Analysis : Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools.
• Reporting and Visualization : Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.
• Campaign Optimization : Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.

Required Qualifications

• Working Experience : 5+ years of experience as a marketing analyst or in another analytical role in a B2B environment.
• Marketing Proficiency : In-depth knowledge of marketing metrics, customer segmentation, campaign analysis, and ROI measurement.
• Technical Proficienc y: Ability to work with databases, data visualization tools (e.g., Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively and advanced SQL proficiency.
• Strategic Thinking : Capability to translate data insights into actionable marketing strategies that align with business objectives and drive growth.
• People Management : Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development.
• Communication Skills : Strong ability to communicate complex data findings and recommendations clearly to stakeholders, including marketing teams and senior management.
• Leadership and Mentorship : Experience in guiding and mentoring junior analysts, f ostering a collaborative and supportive team environment.
• Business Acumen : Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.
• Demonstrated ability to thrive in ambiguous environments.
• Experience in data driven change management within marketing.
• Ability to onboard and train new analysts effectively.
• Bachelor Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field
• Amenable to a hybrid setup requiring onsite work twice a week and US shift

Requirements: