Night-Shift SQL Marketing Allocation Specialist

Nexus Recruitment Group; Taguig; On-site; PHP 350,000 - 500,000; Full time

Job summary

Nexus Recruitment Group is seeking a Marketing Allocation Analyst to support personalized loyalty offers through data-driven strategies. You will manage SQL-based campaigns, analyze customer segments, and collaborate across teams to improve targeting and marketing performance.

The role requires hands-on data work, designing scalable metrics, including AB testing frameworks, and working onsite in BGC, Taguig with a night shift schedule.

Qualifications

• Proficient in SQL with experience in marketing analytics or customer data platforms.
• Strong analytical skills and familiarity with A/B testing and performance measurement.
• Experience working with customer segmentation and digital marketing data.
• Ability to work collaboratively across departments.

Responsibilities

• Run and adapt SQL code to deploy personalized offers across various digital platforms.
• Maintain and optimize data structures to ensure accurate and effective offer delivery.
• Use customer segmentation and insights to enhance the relevance of loyalty campaigns.
• Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.
• Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.

Skills

SQL

Marketing analytics

A/B testing

Customer segmentation

Digital marketing data

Collaboration

Job description

Nexus Recruitment Group is seeking a Marketing Allocation Analyst to support personalized loyalty offers through data-driven strategies. You will manage SQL-based campaigns, analyze customer segments, and collaborate across teams to improve targeting and marketing performance.

The role requires hands-on data work, designing scalable metrics, including AB testing frameworks, and working onsite in BGC, Taguig with a night shift schedule.