Market Research Analyst

Design Staff Australia; Metro Manila; Remote; PHP 558,000 - 781,000; Full time

Job summary

Design Staff Australia is seeking a commercially minded Market Research Analyst for a 3-month project-based engagement to support an Australian Events Services and Management business. The role focuses on quality research, identifying opportunities and building a qualified pipeline rather than high-volume sales activity.

You will research exhibitions, identify decision makers, and conduct outreach via email, LinkedIn and phone to progress opportunities.

Qualifications

• 2+ years of experience in market research, market intelligence, sales research, lead generation, B2B prospecting or similar commercial research roles.

Responsibilities

• Research and identify relevant business opportunities, exhibitions, events, companies and potential customers across Australia.
• Systematically work through supplied prospect lists to research, qualify and progress relevant opportunities.
• Research prospect companies, including relevant exhibition activity and other useful business information.
• Identify relevant decision makers and gather accurate contact and business information.
• Assess and prioritize prospects based on commercial fit and timing.
• Conduct targeted and personalized outreach via email, LinkedIn and telephone using approved messaging.
• Follow up consistently with prospects and respond professionally to enquiries.
• Record outreach, responses, follow-ups and next actions accurately.
• Provide relevant market intelligence and prospect information to support opportunity development.
• Qualify opportunities based on agreed criteria and provide background to the Australian commercial lead.
• Hand over qualified opportunities to the Australian commercial lead with context.

Job description

About the Role

We are looking for a commercially minded Market Research Analyst to support an Australian Events Services and Management business on a 3-month project-based engagement.

The focus is on quality research, business development opportunities and qualified pipeline progression, rather than high-volume sales activity.

We are looking for someone who is proactive, curious and commercially minded, with the ability to identify new business opportunities, understand potential customer needs and build quality business relationships.

Key Responsibilities

• Research and identify relevant business opportunities, exhibitions, events, companies and potential customers across Australia.

• Systematically work through supplied prospect lists to research, qualify and progress relevant opportunities.

• Research prospect companies, including relevant exhibition activity, campaign activity and other useful business information.

• Identify relevant decision makers and gather accurate contact and business information.

• Assess and prioritize prospects based on commercial fit, potential requirements, previous exhibition activity and timing.

• Conduct targeted and personalized email, LinkedIn and telephone outreach using approved campaign messaging.

• Follow up consistently with prospects and respond professionally to initial enquiries.

• Record outreach, responses, follow-ups and next actions accurately.

• Provide relevant market intelligence and prospect information to support opportunity development.

• Qualify opportunities based on agreed criteria and provide the Australian commercial lead with relevant background, contact history and opportunity context.

• Handover qualified opportunities to the Australian commercial lead with the relevant research, contact details and outreach context.

• Work independently and proactively, focusing on quality opportunities and pipeline progression rather than activity volume.

Essential Experience

• 2+ years of experience in market research, market intelligence, sales research, lead generation, B2B prospecting, business development or a similar commercial research role.

• Experience researching companies, markets and potential business opportunities.

• Experience identifying decision makers and qualifying B2B prospects.

• Experience in lead generation or sales pipeline development.

• Experience with email, LinkedIn and/or telephone outreach.

• Excellent written and spoken English for professional business communication.

• Familiarity with CRM systems, spreadsheets and online business research tools.

• Strong organization, attention to detail and follow-up discipline.

• Ability to manage multiple prospects independently and exercise commercial judgement.

• Experience using AI-assisted tools for prospect research, lead generation, market research, contact research or business opportunity research.

Desirable Experience

• Previous experience working with Australian clients or the Australian market.

• Experience managing or maintaining CRM platforms.

• Background in events, exhibitions, marketing, creative agencies.

• Familiarity with Australian business communication and professional expectations.