Manager, Brand Gaming

Solaireresort; Quezon City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

A premier gaming resort in Quezon City seeks a Marketing Manager to develop and execute strategies aimed at attracting various customer segments including mass, premium, and VIP. This role involves strategizing campaigns for non-carded audiences and developing compelling brand messaging and promotional activities. Strong analytical skills and the ability to lead a team are required. The candidate will also utilize data analytics to identify market opportunities and measure campaign effectiveness.

Qualifications

• Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives.
• Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient.

Responsibilities

• Develop and execute marketing strategies to attract gaming customers.
• Strategise and implement campaigns aimed at non-carded audiences.
• Develop compelling brand messaging and promotions.
• Coordinate with events, digital, OOH, and PR.
• Design conversion strategies for sign-up to Solaire Rewards.
• Track conversion funnel from awareness to sign-up.
• Ensure new product launches are supported by strong visuals.
• Develop campaigns to attract regional high-potential markets.
• Coordinate with travel agencies to create customer interest.
• Work closely with Digital, Marketing Services, PR and Events.
• Use data analytics to profile potential customers.
• Measure the effectiveness of campaigns.

Skills

Analytical skills

Team leadership

Team development

Job description

Quezon City, Philippines | Posted on 02/09/2026

• State/Province National Capital Region (Manila)
• Country Philippines

Job Description

• Develop and execute marketing strategiesto attract gaming customers (mass, premium, and VIP segments)to the property.
  
• Strategise and implement campaigns aimed at non-carded (non-member) audiences to drive visitation to thegaming floor.
  
• Develop compelling brand messaging, promotions,and property experiences that entice trial and first-time play.
  
• Coordinate with events, digital, OOH, and PR to create noise and visibility among prospective gaming customers.
  
• Design conversion strategies and “moments” that encourage sign-up to Solaire Rewards (e.g. welcome offers, trialplays, experiential activations) working in conjunction with Casino Marketing.
  
• Track conversion funnel from awareness tovisitation to sign-up, ensuring each stage is well supported and optimised.
  
• Ensure new product launches are backed by clear value propositions, strong visuals, andtactical support to drive curiosity and traffics. Partner with Gaming Ops to shape customer-facing product experiences.
  
• Develop campaigns to attract regional high-potential markets (e.g. Korea, Taiwan, Malaysia,Singapore, Vietnam) to the property.
  
• Coordinate with regional travel agencies and partners to build presence and create interest before the customer steps intothe property. Tailor messaging and incentives to market-specific behaviours in collaboration withCasino Marketing
  
• Work closely with Digital, Marketing Services, PR and Events to maximise impact of acquisition campaigns.
  
• Use data analyticsto profile potential customers andidentify high-opportunity segments (lookalikesand propensity modeling).
  
• Measure the effectiveness of campaigns through visitation, sign-up rates, and cost-per- acquisition.
  

Requirements

• Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives.
  
• Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient.