Lifecycle Email & Automation Specialist

enablesGROUP; Pasig; On-site; PHP 350,000 - 500,000; Full time

Job summary

enablesGROUP is seeking an Email & Marketing Automation Coordinator to translate the customer lifecycle strategy into executed campaigns across global DTC and B2B communications. This hands-on role delivers nurture activity from prospecting to advocacy, ensuring timely, accurate, and on-brand communications.

You will build automated journeys, manage data segmentation, and generate performance reports while collaborating with Marketing, eCommerce and regional teams to optimise engagement and

Qualifications

• Tertiary qualification in Marketing, Communications, Business, Digital Marketing or a related discipline.
• 2–4 years’ experience in CRM, email marketing, marketing automation or digital marketing.
• Experience using CRM and marketing automation platforms such as Marketo, Dotdigital, Salesforce Marketing Cloud, Dotdigital, Klaviyo or similar.
• Experience building, deploying and maintaining email campaigns and automated customer journeys.
• Strong understanding of audience segmentation, customer lifecycle marketing and CRM best practice.
• Experience with campaign reporting, A/B testing and performance optimisation.
• CRM database, segmentation and personalisation experience is desired.

Responsibilities

• Build, schedule and deploy CRM campaigns across DTC and B2B audiences.
• Maintain CRM campaign calendars, production schedules and deployment workflows.
• Execute campaign briefs supporting business and marketing objectives.
• Prepare creative briefs and coordinate with the Creative team to deliver assets on time and aligned with campaign objectives.
• Build visually compelling, on-brand email campaigns and automated communications within the CRM platform.
• Coordinate campaign testing, approvals and QA to ensure communications are accurate, personalised and optimised across devices.
• Maintain campaign documentation and produce CRM and email campaign performance reporting.
• Build, maintain and optimise automated customer journeys across the customer lifecycle.
• Support communications that guide customers from awareness and consideration through purchase, ownership and advocacy.
• Maintain automated workflows, update content and ensure journeys remain relevant and effective.
• Assist with testing, troubleshooting and continuous improvement of marketing automation.
• Support lead nurture, onboarding, retention and advocacy journeys across customer and prospect audiences.
• Work closely with Marketing, eCommerce, Customer Experience, Sales, Product and regional teams.
• Coordinate campaign assets, approvals and delivery timelines across multiple stakeholders.
• Support customer communications across both DTC and B2B audiences.
• Ensure CRM activity aligns with broader marketing campaigns and business priorities.

Skills

CRM

Email Marketing

Marketing Automation

Audience Segmentation

Campaign Reporting

A/B Testing

Stakeholder Management

Lifecycle Marketing

Data Hygiene

Education

Bachelor's degree in Marketing or related field

CRM/Digital Marketing certification

Tools

Marketo

Dotdigital

Salesforce Marketing Cloud

Klaviyo

Job description

enablesGROUP is seeking an Email & Marketing Automation Coordinator to translate the customer lifecycle strategy into executed campaigns across global DTC and B2B communications. This hands-on role delivers nurture activity from prospecting to advocacy, ensuring timely, accurate, and on-brand communications.

You will build automated journeys, manage data segmentation, and generate performance reports while collaborating with Marketing, eCommerce and regional teams to optimise engagement and