Lifecycle Marketing & Conversion Specialist

Blueshift; Metro Manila; On-site; PHP 446,000 - 781,000; Full time

Job summary

Blueshift is seeking a Lifecycle Marketing and Conversion Marketer to guide leads and customers through the full marketing journey. You will build and optimize campaigns across email, SMS, and other channels to improve conversion rates and customer value.

You will analyze funnel performance, collaborate with sales and design teams, and run experiments to enhance engagement, retention, and revenue. 1–3 years of relevant experience is expected.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in lifecycle marketing, CRM marketing, digital marketing, conversion optimization, growth marketing, or related role.
• Experience creating and managing email marketing, lead nurturing, CRM, or automated marketing campaigns.
• Strong understanding of the customer journey and marketing funnel, from awareness to conversion and retention.
• Knowledge of CRO, A/B testing, customer segmentation, and personalization.
• Experience with marketing analytics tools such as CRM platforms, email marketing platforms, Google Analytics, Meta, or similar tools.
• Ability to analyze campaign and customer data and turn insights into actionable marketing strategies.
• Strong marketing metrics knowledge (conversion rate, CTR, CPL, CAC, retention, ROI/ROAS).
• Strong copywriting and communication skills for emails, CTAs, landing pages, campaigns.
• Detail-oriented and able to manage multiple campaigns.
• Strong problem-solving and analytical skills.
• Able to work with sales, marketing, design, and other teams.
• Proactive, results-oriented, and willing to test and learn.

Responsibilities

• Develop and manage lifecycle marketing campaigns across the customer journey from lead to retention.
• Create and optimize email, SMS, messaging, and other customer campaigns based on behavior and lifecycle stage.
• Move leads through the sales funnel to increase qualified leads, conversions, and revenue.
• Analyze behavior, funnel performance, and results to identify drop-offs and opportunities.
• Collaborate with sales and marketing to improve lead nurturing and conversions.
• Build and optimize automated workflows and customer journeys.
• Develop and test landing pages, emails, CTAs, offers, and other assets focused on conversion.
• Conduct A/B testing to improve engagement and campaign performance.
• Monitor metrics like conversion rate, lead-to-customer rate, engagement, and revenue.

Skills

Lifecycle marketing

CRM marketing

Email marketing

A/B testing

Lead nurturing

Campaign optimization

Customer journey

Segmented campaigns

Data-driven decision making

Collaboration with sales & marketing

Copywriting for campaigns

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

CRM platforms

Email marketing platforms

Google Analytics

Meta tools / advertising

Job description

Blueshift is seeking a Lifecycle Marketing and Conversion Marketer to guide leads and customers through the full marketing journey. You will build and optimize campaigns across email, SMS, and other channels to improve conversion rates and customer value.

You will analyze funnel performance, collaborate with sales and design teams, and run experiments to enhance engagement, retention, and revenue. 1–3 years of relevant experience is expected.