Global Lifecycle Marketing Architect

SkinSeoul; Philippines; On-site; PHP 500,000 - 800,000; Full time

Job summary

SkinSeoul is seeking a Lifecycle Marketing Specialist to drive engagement and growth across the customer lifecycle for multiple international markets. You will own CRM initiatives, journey optimization, and retention strategies in a fast-growing AI-powered beauty e-commerce environment.

Responsibilities include building automated journeys across Email, SMS, Push, WhatsApp, and In-App channels, refining segmentation, and partnering with BI, Product, and AI teams to deliver personalized

Qualifications

• Minimum 3 years of lifecycle marketing, CRM, retention marketing or related experience.
• Experience with e-commerce, D2C or beauty brands is a plus.
• Strong understanding of customer lifecycle management and segmentation.
• Excellent English communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute lifecycle marketing strategies across onboarding, retention, reactivation and loyalty.
• Plan, execute and optimize CRM campaigns across Email, SMS, Push, WhatsApp, In-App Messaging.
• Build automated customer journeys and segment audiences using behavioral and transactional data.
• Monitor performance with key metrics and run A/B tests to improve engagement and revenue.
• Collaborate with Marketing, Design, Engineering, BI and AI teams on personalization initiatives.

Job description

SkinSeoul is seeking a Lifecycle Marketing Specialist to drive engagement and growth across the customer lifecycle for multiple international markets. You will own CRM initiatives, journey optimization, and retention strategies in a fast-growing AI-powered beauty e-commerce environment.

Responsibilities include building automated journeys across Email, SMS, Push, WhatsApp, and In-App channels, refining segmentation, and partnering with BI, Product, and AI teams to deliver personalized