Lifecycle Growth Lead (Customer Journey)

Concepcion Industrial Corporation; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Concepcion Industrial Corporation is seeking a Consumer Lifecycle Lead to own the end-to-end customer journey across touchpoints in Metro Manila. This hands-on role drives acquisition, onboarding, engagement, retention, and reactivation to maximize satisfaction, loyalty, and long-term value.

You will analyze consumer behavior, map journeys, and partner with marketing, sales, and product teams to align campaigns and service initiatives with lifecycle strategies.

Qualifications

• Experience in customer lifecycle management and CRM design.
• Proven ability to analyze data, segment audiences, and track performance.
• Experience shaping campaigns, loyalty initiatives, and engagement programs.
• Strong communication, presentation, and stakeholder management skills.

Responsibilities

• Map and optimize consumer journeys across channels.
• Analyze consumer behavior and segmentation data.
• Collaborate with marketing, sales, customer service, product, and digital teams.
• Set lifecycle KPIs and monitor dashboards to drive retention and value.
• Conduct A/B tests and present insights to stakeholders for optimization.

Skills

Lifecycle mgmt

CRM

Data analysis

Segmentation

Cohort analysis

Performance tracking

Campaigns & loyalty

Stakeholder mgmt

Project mgmt

Communication

Job description

Concepcion Industrial Corporation is seeking a Consumer Lifecycle Lead to own the end-to-end customer journey across touchpoints in Metro Manila. This hands-on role drives acquisition, onboarding, engagement, retention, and reactivation to maximize satisfaction, loyalty, and long-term value.

You will analyze consumer behavior, map journeys, and partner with marketing, sales, and product teams to align campaigns and service initiatives with lifecycle strategies.