Consumer Lifecycle Lead

Concepcion Industrial Corporation; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Concepcion Industrial Corporation is seeking a Consumer Lifecycle Lead to own the end-to-end customer journey across touchpoints in Metro Manila. This hands-on role drives acquisition, onboarding, engagement, retention, and reactivation to maximize satisfaction, loyalty, and long-term value.

You will analyze consumer behavior, map journeys, and partner with marketing, sales, and product teams to align campaigns and service initiatives with lifecycle strategies.

Qualifications

• Experience in customer lifecycle management and CRM design.
• Proven ability to analyze data, segment audiences, and track performance.
• Experience shaping campaigns, loyalty initiatives, and engagement programs.
• Strong communication, presentation, and stakeholder management skills.

Responsibilities

• Map and optimize consumer journeys across channels.
• Analyze consumer behavior and segmentation data.
• Collaborate with marketing, sales, customer service, product, and digital teams.
• Set lifecycle KPIs and monitor dashboards to drive retention and value.
• Conduct A/B tests and present insights to stakeholders for optimization.

Skills

Lifecycle mgmt

CRM

Data analysis

Segmentation

Cohort analysis

Performance tracking

Campaigns & loyalty

Stakeholder mgmt

Project mgmt

Communication

Job description

Company Description

Concepcion Industrial Corporation is a leading provider of consumer lifestyle and enterprise solutions in the Philippines, delivering products and services that support modern, comfortable living and efficient business operations. The company focuses on quality, innovation, and reliability across its portfolio, serving both individual consumers and corporate clients. With a strong local presence and established reputation, Concepcion Industrial Corporation offers an environment where professionals can work on impactful projects that shape everyday life. Team members collaborate across functions to develop solutions that are responsive to evolving market needs and customer expectations.

Role Description

The Consumer Lifecycle Lead is a full-time, on-site role based in Metro Manila, responsible for overseeing and optimizing the end-to-end journey of consumers across all touchpoints and channels.

This is a hands on role including design/management lifecycle programs from acquisition, onboarding, engagement, retention, to reactivation to maximize customer satisfaction, loyalty, and long-term value.

Day-to-day responsibilities include analyzing consumer behavior and segmentation data, mapping key customer journeys, and identifying opportunities to improve experiences and conversion at different stages of the lifecycle.

The Consumer Lifecycle Lead collaborates closely with marketing, sales, customer service, product, and digital teams to align campaigns, communications, and service initiatives with lifecycle strategies.

The role also involves setting lifecycle KPIs, monitoring performance dashboards, conducting A/B tests, and presenting insights and recommendations to stakeholders for continuous improvement.

Qualifications

• At least 2-3 years work experience.
• Strong background in customer lifecycle management, CRM, or customer experience, with hands-on experience designing and managing consumer journeys across multiple channels.
• Proficiency in data analysis and reporting, including experience with customer segmentation, cohort analysis, and performance tracking using analytics or BI tools.
• Experience collaborating with marketing and digital teams on campaigns, loyalty initiatives, and engagement programs aimed at improving retention and customer value.
• Ability to translate consumer insights into clear strategies, roadmaps, and test plans, and to assess results for optimization.
• Excellent communication, presentation, and stakeholder management skills, with the ability to coordinate cross-functional teams.
• Strong organizational and project management abilities, including prioritization and time management in a fast-paced environment.
• Experience in consumer goods, appliances, lifestyle brands, or related industries in the Philippines is preferred, along with familiarity with the Metro Manila market.