Lifecycle Engagement Lead

Prudential plc; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Prudential plc in Manila is seeking a Customer Engagement Manager to develop and execute engagement programs that nurture existing customers and acquired leads across online and offline channels. The role emphasizes journey design, behavioral tracking, and scoring models to drive conversions.

The ideal candidate is strategic, data‑driven, and capable of translating customer insights into impactful engagement strategies that improve lead qualification readiness and customer conversion.

Qualifications

• Experience in designing engagement journeys and nurturing programs.
• Ability to track, measure, and optimize customer interactions.

Responsibilities

• Lead nurture strategies for existing customers and new leads.
• Own engagement journey design and execution with platform delivery collaboration.
• Ensure lead qualification readiness via targeted flows and scoring.

Skills

Customer engagement

Campaign management

Journey design

Data analysis

Job description

Prudential plc in Manila is seeking a Customer Engagement Manager to develop and execute engagement programs that nurture existing customers and acquired leads across online and offline channels. The role emphasizes journey design, behavioral tracking, and scoring models to drive conversions.

The ideal candidate is strategic, data‑driven, and capable of translating customer insights into impactful engagement strategies that improve lead qualification readiness and customer conversion.