Data-Driven Customer Engagement Lead

prudential; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Prudential Philippines is seeking a Customer Engagement Manager to design and execute strategic engagement programs that nurture existing customers and acquired leads through online and offline channels. This role focuses on journey design, behavioral tracking, and multi-channel engagement to drive lead qualification readiness and customer conversion.

The ideal candidate is strategic, data-driven, and skilled at translating customer insights into impactful engagement strategies, with strong

Responsibilities

• Lead nurturing strategy for existing customers and new leads.
• Own engagement journey design and execution, partnering with CEP team for platform delivery.
• Ensure lead qualification readiness through targeted engagement flows and scoring models.
• Analyze customer data and interactions to gain insights and identify opportunities.

Job description

Prudential Philippines is seeking a Customer Engagement Manager to design and execute strategic engagement programs that nurture existing customers and acquired leads through online and offline channels. This role focuses on journey design, behavioral tracking, and multi-channel engagement to drive lead qualification readiness and customer conversion.

The ideal candidate is strategic, data-driven, and skilled at translating customer insights into impactful engagement strategies, with strong