Lifecycle Marketing & CRM Lead

Michael Page; Philippines; On-site; PHP 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Competitive salary & benefits

Onsite work setup

Digital transformation focus

Collaborative environment

Job summary

Michael Page is seeking a senior CRM and customer engagement leader in the Philippines to drive end-to-end lifecycle campaigns and multi-channel delivery. You will coordinate strategy, governance and operational plans while leading a high-performing team in a fast-paced leisure and travel industry context.

From the outset, you will own campaign governance, stakeholder collaboration, and data-driven optimisation to enhance customer experiences and business impact.

Qualifications

• Proven experience leading CRM, lifecycle marketing and customer engagement operations.
• Strong expertise in customer journey management, segmentation and personalisation.
• Demonstrated people leadership with high-performing teams.
• Analytical, operational and stakeholder management skills for performance optimisation.

Responsibilities

• Lead end-to-end CRM and customer engagement operations across multiple digital channels.
• Develop operational plans aligning marketing priorities with campaign execution capabilities.
• Manage campaign workflows from intake to post-launch monitoring.
• Oversee customer lifecycle programmes including acquisition, onboarding, engagement, retention, reactivation and loyalty.
• Establish governance, QA frameworks and risk management processes.
• Lead, coach and develop a high-performing CRM team.
• Drive planning, resource allocation, workload management and capacity forecasting.
• Monitor performance and optimise through testing and analytics-driven insights.
• Collaborate with marketing, analytics, technology, digital and business stakeholders.
• Champion process improvement, automation and operational excellence.

Skills

CRM & lifecycle marketing

Omnichannel marketing

People leadership

Data-driven marketing

Stakeholder management

Tools

Braze

Marketing technologies

Campaign governance

Job description

Michael Page is seeking a senior CRM and customer engagement leader in the Philippines to drive end-to-end lifecycle campaigns and multi-channel delivery. You will coordinate strategy, governance and operational plans while leading a high-performing team in a fast-paced leisure and travel industry context.

From the outset, you will own campaign governance, stakeholder collaboration, and data-driven optimisation to enhance customer experiences and business impact.