Email Strategist

Power Digital Marketing; Mexico; On-site; MXN 40,000 - 60,000; Full time

Job summary

Power Digital Marketing is looking for a Lifecycle Marketing Strategist to lead email and SMS strategies for clients. The ideal candidate has 2-5 years of experience in email marketing strategy and campaign management, along with strong analytical and copywriting skills.

This role involves managing daily operations, collaborating with creative teams, and employing AI technologies for optimization. Join a diverse and inclusive culture that values your contributions in the marketing landscape.

Qualifications

• 2-5 years experience in email marketing strategy, production, and end-to-end campaign management.
• Expertise in email best practices, including segmentation, deliverability, copy, and design approaches.
• Strong analytical and strategic copywriting skills, with the ability to draw conclusions from data.

Responsibilities

• Define and drive email marketing and SMS strategy for Power Digital Marketing.
• Manage daily operations of email marketing, including campaign strategy and deployment.
• Build and manage automated email marketing programs for clients with proper measurement.

Skills

Email marketing strategy

Analytical skills

Copywriting skills

HTML/CSS for email coding

A/B testing

Communication skills

Tools

Klaviyo

HubSpot

Braze

Job description

Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

• The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross‑functional role that will be closely working with creative, content, web, and other departments in the company.

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients.
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting.
• Build and manage automated email marketing programs for our clients and ensure end‑to‑end tracking and proper measurement.
• Collaborate with creative team to ensure brand guidelines are followed in emails.
• Report and provide recommendations on lifecycle programs’ performance monthly to clients.
• Use data to continuously test, measure and optimize the email marketing program.
• Partner and collaborate cross‑functionally with all other internal digital channels.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements

• 2‑5 years experience in email marketing strategy, production and end‑to‑end campaign management.
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
• Hands‑on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar.
• SMS experience (preferred).
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Working knowledge of HTML/CSS for email coding.
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations.

Key Performance Indicators (KPIs)

• Manages 5‑7 enterprise or growth accounts.
• Below 10% client churn rate.
• Hitting defined EBITDA goal.

Most Important Things (MITs)

• Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance.
• Professional communication – ability to present clearly and concisely and problem solve.
• Adoption of Power Digital’s processes, product innovations and tools.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/

If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at [e-mail] before taking any further action in relation to the correspondence.