Revenue-Driven Lifecycle Marketer (Email, SMS)

Primal Storm; Cebu City; Remote; PHP 2,074,000 - 3,457,000; Full time

Benefits offered by this job

Fully remote

1-month trial

Education platform access

Fast-moving environment

Job summary

Primal Storm, a fast-growing DTC brand, is hiring a retention and lifecycle marketer to own our email, SMS, and subscription programs. This is a revenue-focused role, not just sending emails, with full ownership and impact on customer retention.

You will audit flows, build 12–16 automated sequences, set a weekly calendar, monitor churn and LTV, run weekly A/B tests, and report results to drive revenue. Fully remote, contractor role with competitive monthly pay.

Qualifications

• 3+ years in DTC retention with Klaviyo, email, SMS, and subscriptions.
• Proven success improving revenue, churn, repurchases, or LTV.
• Strong lifecycle skills across flows, segmentation, testing, and deliverability.
• Proactive and data-driven, with clear communication and ownership.

Responsibilities

• Take full ownership of retention performance across Klaviyo email, SMS, and subscriptions.
• Complete a full lifecycle, segmentation, and deliverability audit within your first 30 days.
• Build and optimise 12–16 key automated flows within the first 60 days.
• Create and follow a clear weekly email and SMS campaign calendar.
• Track churn, repurchase rate, revenue per recipient, and customer LTV every week.
• Improve onboarding and payment recovery to boost early subscriber retention.
• Run and document at least one meaningful A/B test each week.
• Report results weekly and prioritise next actions based on revenue impact.

Skills

Klaviyo

Email marketing

SMS marketing

Subscriptions

Lifecycle marketing

Retention analytics

Tools

Klaviyo

Job description

Primal Storm, a fast-growing DTC brand, is hiring a retention and lifecycle marketer to own our email, SMS, and subscription programs. This is a revenue-focused role, not just sending emails, with full ownership and impact on customer retention.

You will audit flows, build 12–16 automated sequences, set a weekly calendar, monitor churn and LTV, run weekly A/B tests, and report results to drive revenue. Fully remote, contractor role with competitive monthly pay.