Lifecycle Copywriter – Fintech Growth & AI Tools

GoTyme Bank Corporation; Quezon City; On-site; PHP 350,000 - 600,000; Full time

Job summary

GoTyme Bank Philippines is seeking a CLM Copywriter to craft concise, on-brand copy for push notifications, in-app messages, emails, SMS, banners, and landing content within the GoTyme app. You will transform lifecycle briefs into clear, human copy that persuades customers to act while maintaining brand voice and compliance.

In the CLM Creatives team, you will work with designers and market teams, test variants for activation, stickiness, and reactivation, and build a library of proven lines and

Qualifications

• 2+ years of copywriter experience in agency, brand, or digital team.
• Portfolio of short-form copy required.
• Writes with the customer in mind: clear, honest, and helpful, never pushy or confusing.
• Familiarity with AI writing tools, or willingness to learn, with judgment to keep it human and on-brand.
• Clear, warm, persuasive writing in few words.
• Customer empathy and ability to simplify financial concepts.
• Comfort with data and testing, and openness to feedback.
• Uses AI tools to work faster without losing voice or accuracy.
• Speed and consistency under high volume.
• Strong collaboration with designers and marketers.

Responsibilities

• Write copy for push, in-app, email, SMS, messaging, banners, and landing content from CLM briefs.
• Work within channel constraints: character limits, preview text, CTAs, personalization tokens, and fallbacks.
• Write in the languages and registers customers use: English and Taglish for the Philippines, South African English, and other local languages as needed.
• Use AI tools to explore angles, draft variants, and adapt copy by market, while owning the final wording.
• Write copy variants for A/B tests and help define what each variant is testing.
• Review results with CLM owners and feed learnings back into copy guidelines.
• Keep copy on-brand, in plain language, and free of jargon.
• Write and simplify the wording of promo terms with Legal and Compliance.
• Proofread and QA copy in-platform before launch.
• Build and maintain a copy library of proven lines, templates, and tone guides per market.
• Work closely with designers so copy and visuals land as one idea.
• Manage briefs and turnaround through the creative intake process.

Skills

Copywriting

Customer empathy

Clear writing

Collaborative

Data-driven testing

Education

Bachelor's degree

Tools

AI writing tools

Job description

GoTyme Bank Philippines is seeking a CLM Copywriter to craft concise, on-brand copy for push notifications, in-app messages, emails, SMS, banners, and landing content within the GoTyme app. You will transform lifecycle briefs into clear, human copy that persuades customers to act while maintaining brand voice and compliance.

In the CLM Creatives team, you will work with designers and market teams, test variants for activation, stickiness, and reactivation, and build a library of proven lines and