Copywriter Senior Associate

GoTyme Bank Corporation; Philippines; On-site; PHP 279,000 - 502,000; Full time

Job summary

GoTyme Bank Corporation in the Philippines seeks a Copy Specialist to craft compelling, audience-focused copy for ATL campaigns, social posts, emails, in-app marketing, and CRM initiatives.

You will develop video scripts, long-form content such as blogs, collaborate with designers and marketers, and maintain the bank's brand voice across channels and regions.

Qualifications

• Bachelor's degree in Communication or related field
• 2–3 years of experience in marketing, publication, or ad agency
• Bank credit and lending products experience is a plus
• Proven copywriting and editorial capabilities
• Strong storytelling and editing skills with attention to detail
• Experience writing for social, email, video, and long-form content
• Ability to adapt tone across internal and external-facing projects

Responsibilities

• Write, edit, and optimize copy for ATL, social posts, emails, in-app marketing, and CRM campaigns
• Develop scripts for video content, ensuring alignment with brand messaging and tone
• Produce long-form content such as articles and blogs to support thought leadership and customer engagement
• Collaborate with designers, strategists, and marketers to deliver cohesive creative assets
• Maintain and uphold the bank's brand voice and tone across all platforms and regions
• Tailor messaging for specific channels and audience segments
• Stay up-to-date on industry trends, customer behavior, and content marketing best practices

Skills

Copywriting

Storytelling

Editing

Content creation

Multi-channel writing

Education

Bachelor's degree in Communication

Job description

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About The Role

The Copy Specialist crafts compelling, audience-focused copy that supports a variety of marketing initiatives, including Above The Line/ Go -To Market campaigns, Always on social posts, CLM communications, video scripts, and long-form content such as blog posts and thought leadership articles.

• Write, edit, and optimize copy for ATL, social media posts, emails, in-app marketing, and CRM campaigns
• Develop scripts for video content, ensuring alignment with brand messaging and tone
• Produce long-form content such as articles, and blogs to support thought leadership and customer engagement initiatives
• Collaborate with designers, strategists, and marketers to deliver cohesive creative assets
• Maintain and uphold the bank's brand voice and tone across all platforms and regions
• Tailor messaging for specific channels and audience segments
• Stay up-to-date on industry trends, customer behavior, and content marketing best practices

Requirements

• Bachelor's degree in Communication or other relevant media or marketing-related course
• 2 to 3 years experience in a marketing team, publication or ad agency.
• Background on Bank credit and lending products a huge plus.
• Proven experience in copywriting, content creation, or editorial roles
• Strong storytelling and editing skills with a keen eye for detail
• Experience in writing for multiple channels (social, email, video, long-form content)
• Ability to adapt tone and style across internal and external-facing projects
• Openness to learn in a fast-paced work environment with a team of young talents