Lifecycle Base Growth & Monetization Manager

Globe Telecom, Inc.; Makati; On-site; PHP 2,400,000 - 3,600,000; Full time

Job summary

Globe Telecom, Inc. is seeking a CBM Manager to grow value from the postpaid base through onboarding, engagement, retention, and monetization. You will lead data-driven programs, champion customer-centric lifecycle interventions, and collaborate with digital, channel, product, and CLM teams to maximize revenue per user.

The role focuses on strategy, program design, campaign execution, and performance tracking, with leadership responsibilities across Monetization and Retention teams.

Qualifications

• Experience in base management or lifecycle marketing.
• Ability to translate insights into customer-centric programs.
• Proven leadership and cross-functional collaboration skills.

Responsibilities

• Develop and execute base management strategies across onboarding, engagement, retention, and monetization.
• Lead programs with data-driven design aligned to customer and segment strategies.
• Coordinate lifecycle execution with digital, channel, product, and CLM teams.
• Oversee performance tracking and optimization across the base.
• Coach Revenue Growth and Retention teams.

Skills

Base management

Data-driven

Lifecycle marketing

Team leadership

Cross-functional collaboration

Campaign execution

Tools

CRM platforms

Data visualization

Job description

Globe Telecom, Inc. is seeking a CBM Manager to grow value from the postpaid base through onboarding, engagement, retention, and monetization. You will lead data-driven programs, champion customer-centric lifecycle interventions, and collaborate with digital, channel, product, and CLM teams to maximize revenue per user.

The role focuses on strategy, program design, campaign execution, and performance tracking, with leadership responsibilities across Monetization and Retention teams.