Lead Generation Specialist

Virtual Staffing Solutions OPC; General Santos; Remote; PHP 240,000 - 320,000; Full time

Job summary

Virtual Staffing Solutions OPC is seeking a driven Business Development / Lead Generation Associate to identify, engage, and qualify prospective clients in the United States. The role focuses on building a steady pipeline of qualified leads for GVS's BPO services, targeting mid-sized US companies that can benefit from offshore staffing.

You'll execute multi-channel outbound campaigns, research target lists, qualify opportunities, and maintain up-to-date CRM records while collaborating with

Qualifications

• Experience in lead generation, outbound sales development, or business development.
• Strong written and verbal English communication skills.
• Familiarity with LinkedIn Sales Navigator, email outreach platforms, CRMs, and basic analytics.
• Self-motivated and organized, able to work independently with accountability.
• Curious and proactive about testing new approaches.
• Understanding of BPO/outsourcing value proposition.

Responsibilities

• Execute multi-channel outbound campaigns (email sequences, LinkedIn outreach, and other target methods) to generate qualified BPO leads.
• Research and build targeted lists of U.S.-based mid-sized companies (50+ employees) for offshore outsourcing.
• Qualify leads using structured criteria and hand off sales-ready opportunities to the BD team.
• Maintain accurate CRM records of prospecting activity.
• Evaluate and test lead generation channels to improve volume and quality of leads.
• Track metrics (response, meeting, conversion rates) and report insights.
• Manage GVS's LinkedIn presence to support lead generation and brand visibility.
• Collaborate with leadership to refine ICPs, messaging, and outreach strategies.

Skills

Lead generation

Outbound sales development

Business development

English proficiency

Self-motivated

Organized

Curious and proactive

Tools

LinkedIn Sales Navigator

Email outreach platforms

CRM systems

Basic analytics

Job description

About the role

We are looking for a driven Business Development / Lead Generation Associate to identify, engage, and qualify prospective clients in the United States. The primary goal is to generate a consistent pipeline of qualified leads for GVS's BPO services, with a focus on mid-sized companies that can benefit from offshore staffing.

Key responsibilities

• Execute multi-channel outbound campaigns (email sequences, LinkedIn outreach, and other targeted methods) to generate qualified BPO leads

• Research and build targeted lists of U.S.-based mid-sized companies (typically 50+ employees) that are good candidates for offshore outsourcing

• Prioritize industries where GVS has strong expertise: Real Estate / Property Management, Travel & Leisure, Healthcare, and other BPOs seeking white-label or overflow support

• Qualify leads using structured criteria (need, timeline, budget/authority, and fit) and hand off warm, sales-ready opportunities to the business development team

• Maintain accurate and up-to-date records of all prospecting activity in the CRM

• Continuously evaluate and test lead generation channels (email, LinkedIn, content, partnerships, communities, etc.)

• Analyze performance data to identify what works best and recommend new channels or approaches to improve volume and quality of leads

• Track key metrics (response rates, meeting rates, conversion rates) and report insights regularly

• Manage and optimize GVS's professional social media presence (especially LinkedIn) to support lead generation and brand visibility

• Work closely with leadership to refine ideal customer profiles, messaging, and outreach strategies

About you

• Strong written and verbal English communication skills

• Experience in lead generation, outbound sales development, or business development (BPO, staffing, SaaS, or professional services experience is a plus)

• Comfortable with tools such as LinkedIn Sales Navigator, email outreach platforms, CRM systems, and basic analytics

• Self-motivated, organized, and able to work independently while staying accountable to targets

• Curious and proactive about testing new approaches

• Understanding of (or willingness to quickly learn) the BPO/outsourcing value proposition