Lead Generation and Email Outreach Specialist

Tavor Perry; Dapitan; On-site; PHP 446,000 - 781,000; Full time

Job summary

Tavor Perry is seeking a proactive Lead Generation and Email Outreach Specialist to drive outbound prospecting and manage marketing email campaigns. You will pair list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep.

The right candidate is a self-starter with strong technical aptitude who can own processes from the ground up in a fast-paced environment and collaborate closely with the founder to refine messaging and targeting.

Qualifications

• Hands-on experience with Apollo.io for lists, sequencing and outbound campaigns.
• Proven B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong grasp of email deliverability, domain warm-up and inbox placement.
• Ability to write clear, engaging outreach copy.
• Experience tracking campaign KPIs such as open and reply rates and conversions.
• Dependable, precise, and able to work with minimal supervision.
• Strong communication and proactive problem-solving skills.

Responsibilities

• Build targeted prospect lists in Apollo.io off defined ideal client profiles.
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io.
• Put together, schedule, and roll out marketing email outreach campaigns.
• Keep watch on campaign performance metrics and sharpen sequences for better open, reply and conversion rates.
• Run inbound lead flow, ensuring timely follow-ups and clean routing.
• Maintain lead records, data accuracy, and pipeline hygiene across CRMs.
• Turn out regular reports on campaign performance, lead volume, and pipeline activity.
• Study and turn up new prospecting channels and audience segments.
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy.
• Document processes and build SOPs as workflows settle in.

Skills

Apollo.io

B2B lead generation

Cold email outreach

CRM platforms

Email deliverability

Outbound campaigns

Copywriting outreach

Campaign analytics

Tools

Apollo.io

Keap

CRM systems

Job description

Job Summary:

We're excited to be adding a proactive and resourceful Lead Generation and Email Outreach Specialist to drive our outbound prospecting and run marketing email campaigns. The role pairs list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep. The right person is a self-starter with strong technical aptitude who is at their best in a fast-paced setting and can own processes from the ground up.

Key Responsibilities:

• Build targeted prospect lists in Apollo.io off defined ideal client profiles

• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io

• Put together, schedule, and roll out marketing email outreach campaigns

• Keep watch on campaign performance metrics and sharpen sequences for better open rates, reply rates, and conversions

• Run inbound lead flow, seeing that follow-up lands on time and routing holds up

• Hold lead records, contact data accuracy, and overall pipeline hygiene tidy across CRM systems

• Turn out regular reports on campaign performance, lead volume, and pipeline activity

• Study and turn up new prospecting channels and audience segments

• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy

• Document processes and build standard operating procedures as workflows settle in

Mandatory Skills:

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management

• Proven experience in B2B lead generation and cold email outreach

• Proficiency with CRM platforms for lead tracking and pipeline management

• Strong grasp of email deliverability best practices, domain warm-up, spam avoidance, and inbox placement included

• Ability to write clear, compelling outreach copy that earns engagement

• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates

• Dependable, precise, and able to work with minimal supervision

• Strong communication skills and a proactive approach to clearing problems

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms

• Grounding in or familiarity with the finance, accounting, or professional services industry

• Experience building outreach processes and SOPs from scratch in an early-stage business

• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization

• Familiarity with tools for email verification and list cleaning

• Ability to carry several campaigns side by side while holding data quality steady

Why Join Us:

This is a chance to play a foundational part in a growing finance and accounting firm, shaping the outreach function from the ground up. You'll work directly with the founder, which gives you a clear view of business strategy and the chance to leave a measurable mark on growth. If building systems, owning your work, and watching results land directly is what you enjoy, the role offers both latitude and purpose.