Lead Generation and Email Outreach Specialist

VA Masters; Roxas; On-site; PHP 420,000 - 640,000; Full time

Job summary

VA Masters seeks a hands-on Marketing and Lead Generation Specialist to own our demand generation engine from target-listing to content publishing. This is the first dedicated marketing hire, measured by meetings booked and pipeline health.

You will build target accounts, run outbound sequences, publish content, and keep our CRM clean. A self-directed B2B marketer with strong writing and Canva skills will thrive.

Qualifications

• 3–5 years in B2B marketing or demand generation.
• Demonstrated lead generation results with measurable metrics.
• Hands-on LinkedIn outbound experience including Sales Navigator, list building and sequence writing.
• Proven LinkedIn organic content experience with examples.
• Strong written English with plain, direct tone.
• Advanced Canva skills within a locked brand system.
• Confident using Notion as a CRM — databases, relations and filtered views.

Responsibilities

• Build and maintain target account lists using LinkedIn Navigator and trade directories.
• Research decision makers at target accounts (owners, GMs, ops managers).
• Run outbound sequences across LinkedIn and email.
• Write outbound copy focused on industry problems, not pitches.
• Manage response pipeline: qualify replies and book discovery calls.
• Publish 4–5 posts per week across company and personal profiles.
• Create carousel posts and visuals in Canva within brand system.
• Turn internal materials into public content and case studies.
• Build lead magnets like checklists and templates.
• Own Notion CRM end to end: contacts, leads, deals, data hygiene.
• Log outbound touches against company records for full history.
• Maintain nurture sequences and trigger off CRM data.
• Produce and send monthly newsletter to contact database.
• Support events with pre-event outreach and follow-up.
• Keep website current; build campaign landing pages with basic on-page SEO.
• Report monthly on outreach metrics and sources.

Skills

LinkedIn Outreach

Outbound Sequences

Content Publishing

Canva

Notion CRM

Tools

LinkedIn Sales Navigator

Canva

Notion

Job description

Job Summary:

We're pleased to bring on a hands-on Marketing and Lead Generation Specialist to build and run our entire demand generation engine. This is our first dedicated marketing hire, and the person in this seat will own the function end to end — from building target account lists and running outbound sequences, to publishing content that our audience actually reads, to keeping our CRM clean and our pipeline live. The right candidate is a self-directed B2B marketer who is comfortable being measured on meetings booked, not activity logged.

Key Responsibilities:

• Build and maintain a target account list of companies in our niche using LinkedIn Sales Navigator, industry association member lists, supplier panels and trade directories

• Research and pinpoint decision makers at each target account, typically owners, general managers and operations managers

• Run structured outbound sequences across LinkedIn connection requests, LinkedIn messaging and email

• Write outbound copy that leads with a specific industry problem rather than a sales pitch

• Manage the response pipeline: qualify replies, book discovery calls into the CEO's calendar, and follow up with contacts who go quiet

• Plan and publish 4 to 5 posts per week across the company page and personal profiles

• Produce carousel posts and visual assets in Canva within a locked brand system

• Turn existing internal material — process guides, documentation and completed client work — into public-facing content and case studies

• Build lead magnets such as checklists and workflow templates that capture contact details

• Own the Notion CRM end to end: contact and company records, lead sources, deal stages, segmentation and data hygiene

• Log every outbound touchpoint against the correct company record so the team can see full account history

• Build and maintain nurture sequences for new enquiries, unconverted leads and lapsed contacts, triggered off the CRM

• Produce and send a monthly newsletter to the contact database

• Support industry events and conferences with pre-event outreach, on-the-day assets and post-event follow up

• Keep the company website current and build landing pages for campaigns and lead magnets, including basic on-page SEO

• Report monthly on outreach volume, reply rate, meetings booked, cost per meeting, lead sources and conversion

Mandatory Skills:

• 3 to 5 years in B2B marketing or demand generation, ideally for a services business rather than e-commerce or consumer

• Demonstrated lead generation results with real numbers — meetings booked per month and reply rates you can speak to

• Hands-on LinkedIn outbound experience including Sales Navigator, list building and sequence writing

• Proven LinkedIn organic content experience with examples you can show us

• Strong written English with the ability to write in a plain, direct, confident tone that sounds human rather than corporate

• Advanced Canva skills, including working within a locked brand system

• Confident using Notion as a CRM — databases, relations and filtered views — with the discipline to keep records current

• Comfortable being measured on outcomes rather than activity

• Dependable, detail-focused, and able to work independently

• Strong communication skills and the ability to bring ideas rather than wait for instructions

• Reliable internet connection and a quiet space for video calls

Preferred Skills:

• Experience marketing or selling into construction, trades, insurance or property sectors

• Cold email infrastructure knowledge such as domain warming and deliverability

• Basic video editing

• Exposure to Google Ads or LinkedIn Ads

• Experience building landing pages and lead magnets from scratch

• Able to run multiple workstreams at once

Why Join Us:

This is a rare chance to own a marketing function end to end rather than execute someone else's plan. You'll work directly with the leadership of a small, fast-moving team, with real influence over strategy and a clear line of sight between your work and the results. If you want autonomy, visible impact and room to grow with the function you build, this is the role.