Lead Gen & Paid Ads Strategist | Google & Meta

Linkage Web Development; Angeles; On-site; PHP 345,000 - 431,000; Full time

Benefits offered by this job

Work From Home

Job summary

Linkage Web Solutions Enterprise Inc. is seeking a hands-on Paid Ads & Lead Generation Specialist to manage and optimize campaigns across Google Ads and Facebook/Meta Ads for US-based clients.

You will develop lead-generation strategies, evaluate channels, and optimize emails and landing pages to drive qualified leads while maximizing the marketing budget. Remote, full-time position with flexible hours.

Qualifications

• Proven hands-on experience managing Google Ads campaigns.
• Proven hands-on experience managing Facebook/Meta Ads campaigns.
• Strong understanding of paid advertising and lead-generation strategies.
• Experience developing and improving lead-generation processes.
• Ability to determine which marketing channels are appropriate based on business goals and target audience.
• Experience with email marketing and lead nurturing.
• Strong understanding of campaign metrics such as CPL, CPA, CPC, conversion rate, and ROI/ROAS.
• Ability to analyze campaign performance and make data-driven optimization decisions.

Responsibilities

• Create, manage, and optimize Google Ads campaigns.
• Create, manage, and optimize Facebook/Meta Ads campaigns.
• Conduct keyword research, audience targeting, and campaign setup.
• Manage advertising budgets and monitor campaign performance.
• Test and optimize ad copy, targeting, creatives, keywords, and bidding strategies.
• Monitor key performance metrics such as leads, cost per lead, conversion rate, CPC, and CPA.
• Identify underperforming campaigns and implement strategies to improve results.
• Develop and implement lead-generation strategies based on business goals.
• Identify target audiences, service areas, and ideal customer profiles.
• Build and improve lead-generation processes from advertising to lead capture and follow-up.
• Evaluate lead quality and identify opportunities to improve conversion rates.
• Recommend strategies to increase the volume and quality of qualified leads.
• Evaluate different marketing channels and determine which are most appropriate for a business.
• Analyze existing marketing efforts, website/landing pages, and lead sources.
• Determine when to prioritize Google Ads, Meta Ads, email marketing, or other channels.
• Test different channels and allocate resources toward strategies that generate qualified leads.
• Provide data-driven recommendations to improve customer acquisition.
• Create and manage email marketing campaigns and lead-nurturing sequences.
• Develop follow-up campaigns for new and existing leads.
• Segment audiences and improve email engagement and conversions.
• Monitor email campaign performance and recommend improvements.
• Track and report campaign performance and lead-generation results.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Provide clear recommendations based on campaign performance.
• Continuously test, optimize, and improve marketing campaigns.
• Communicate marketing results and recommendations to business owners or clients.

Skills

Google Ads

Facebook Ads

Lead Generation

Campaign Optimization

Data Analysis

Independent Work

Job description

Linkage Web Solutions Enterprise Inc. is seeking a hands-on Paid Ads & Lead Generation Specialist to manage and optimize campaigns across Google Ads and Facebook/Meta Ads for US-based clients.

You will develop lead-generation strategies, evaluate channels, and optimize emails and landing pages to drive qualified leads while maximizing the marketing budget. Remote, full-time position with flexible hours.