LATAM Marketing Lead: Own Regional Demand Engine

HappyRobot; Mexico; Hybrid; PHP 3,701,418 - 6,169,031; Full time

Benefits offered by this job

Equity ownership

Healthcare coverage

Dental coverage

Vision coverage

Autonomy and ownership

Growth opportunities

Job summary

HappyRobot seeks a LATAM Marketing Lead to own the region's strategy, turning global Growth plans into a localized demand engine across Mexico, Brazil and West LATAM. This hands-on role requires building programs from scratch, running events, content, and campaigns with no prior playbook.

You'll manage social, content, paid media, and partner marketing, measuring pipeline impact and ROI, collaborating closely with sales and regional partners. Fluency in Spanish and English is essential.

Qualifications

• 3–6 years in B2B marketing, growth, or demand generation — startup or high-growth tech preferred.
• Proven ability to land, own, and execute initiatives quickly with minimal playbooks.
• Experience organizing events (conferences, dinners, trade shows) from logistics to pipeline follow-up.
• Hands-on across channels: social, content, email, paid, and partner co-marketing.
• Strong writing and storytelling in Spanish and English; able to produce customer-facing content without agencies.
• Analytical mindset: measure pipeline per event, CAC per channel, and campaign ROI.

Responsibilities

• Own LATAM marketing strategy end-to-end; align with global Growth on brand and campaign calendars, then localize and execute across Mexico, Brazil, and West LATAM.
• Run LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, from budgeting to pipeline attribution.
• Build co-marketing programs with strategic partners (HITSS, Solvento, Atrevia, Accenture) including joint events and co-branded content.
• Own social and content for the region — LinkedIn, executive ghostwriting, and localized collateral in Spanish and Portuguese.
• Build regional brand awareness through media, press, speaking engagements, and analyst visibility.
• Manage demand gen and marketing ops — paid, email, ABM campaigns, attribution, pipeline reporting, and regional budget/vendor management.

Skills

B2B marketing

Demand generation

Event management

Content creation

Spanish & English writing

Analytics & ROI

Stakeholder management

Cross-functional collaboration

Tools

HubSpot

LinkedIn Ads

Email platforms

Notion

Figma

Canva

Job description

HappyRobot seeks a LATAM Marketing Lead to own the region's strategy, turning global Growth plans into a localized demand engine across Mexico, Brazil and West LATAM. This hands-on role requires building programs from scratch, running events, content, and campaigns with no prior playbook.

You'll manage social, content, paid media, and partner marketing, measuring pipeline impact and ROI, collaborating closely with sales and regional partners. Fluency in Spanish and English is essential.