Senior Growth Manager, LATAM (Hybrid based in Mexico City)

Rippling; Mexico; Presencial; MXN 1 032 524 - 1 376 699; Tempo integral

Resumo da oferta

Rippling is looking for an experienced individual to manage marketing initiatives in Latin America. The candidate will be responsible for overseeing a multi-million dollar budget, developing marketing strategies, and improving campaign efficiency while collaborating across teams.

Successful applicants will have over 5 years of relevant experience, strong communication skills in English and Spanish, and a data-driven mindset. The role is office-based in Mexico, supporting a collaborative work culture.

Qualificações

• 5+ years of experience in a fast-paced environment.
• Strong ownership mindset and openness to feedback.
• Stellar written and verbal communication skills in English and Spanish.

Responsabilidades

• Manage a multi-figure annual budget for marketing.
• Develop channel strategy and experimentation roadmaps.
• Own and execute growth plans across different channels.

Conhecimentos

Quantitative analysis

Qualitative analysis

English proficiency

Spanish proficiency

Cross-functional communication

Data-driven problem-solving

Creativity

Descrição da oferta de emprego

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

About The Role

Scaling to $1B ARR and beyond means we need to scale our marketing initiatives in international markets, and that's where you come in. Our team’s job is to maximize revenue by efficiently driving sales demos that convert into closed won deals. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work. In this role, you’ll own our inbound motion to drive qualified demos for new logo sales within Latin America. You will manage a multi-million dollar annual budget, managing the growth strategy across existing paid social channels like LinkedIn and Meta, and you will run experiments on other channels like email, review sites, WhatsApp, and more. This role is highly cross‑functional – you’ll partner with our go‑to‑market, demand generation, marketing operations, and analytics teams (among others) to efficiently drive revenue.

What You Will Do

• Manage a multi‑figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms
• Develop channel strategy by understanding our products, buyer pain points, and channel dynamics across LATAM. Build experimentation roadmaps grounded in sound hypotheses and test & learn, scaling what works
• Own and execute a plan for scaling growth from email, WhatsApp, paid channels (SEM, Meta, LinkedIn, Affiliates), and content to expand our reach of key personas in finance, HR, and IT across Mexico and the broader LATAM region
• Improve campaign efficiency by creating resonant creative and graphics tailored to LATAM audiences, improving qualification processes and lead‑gen flow, and testing novel technological innovations
• Build and manage relationships. Partner closely with internal teams across brand, analytics, product management, product marketing, sales, and more to succeed
• Analyze data to understand what’s working and what’s not – from reading replies to writing SQL and diving into Excel
• Proactively share insights and wins across the marketing team so successful campaigns/tactics can roll out company‑wide

What You Will Need

• 5+ years of experience doing both quantitative and qualitative work in a fast‑paced environment
• Strong ownership mindset: motivated by owning a number and not afraid to step up to big challenges; a growth mindset and openness to feedback
• Cross‑functional communicator: proactively and effectively communicate, marshaling internal resources and external partners to keep operations running smoothly
• Stellar written and verbal communication skills in both English and Spanish, with an eye for good email & ad copy in both languages
• Bias to action: constantly try new growth ideas, learn, and get projects over the finish line
• Structured, data‑driven problem‑solving: analyze and design solutions to ambiguous problems, uncovering insights to optimize performance toward goals
• Inbox 0 mindset: prioritize tasks effectively and handle multiple projects and timelines, ensuring delivery on time and within scope
• Hackiness and creativity: generate new ideas and experiment regularly
• Nice to haves: Portuguese speaker, experience working or selling into the Mexican or broader LATAM market, B2B environment experience, familiarity with LATAM‑specific digital marketing channels and platforms

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail].

Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees who live within a defined radius of a Rippling office, working in the office at least three days a week is considered an essential function of the employee’s role.