Marketing Associate

HappyRobot; Mexico; On-site; PHP 3,701,418 - 6,169,031; Full time

Benefits offered by this job

Equity ownership

Healthcare coverage

Dental coverage

Vision coverage

Autonomy and ownership

Growth opportunities

Job summary

HappyRobot seeks a LATAM Marketing Lead to own the region's strategy, turning global Growth plans into a localized demand engine across Mexico, Brazil and West LATAM. This hands-on role requires building programs from scratch, running events, content, and campaigns with no prior playbook.

You'll manage social, content, paid media, and partner marketing, measuring pipeline impact and ROI, collaborating closely with sales and regional partners. Fluency in Spanish and English is essential.

Qualifications

• 3–6 years in B2B marketing, growth, or demand generation — startup or high-growth tech preferred.
• Proven ability to land, own, and execute initiatives quickly with minimal playbooks.
• Experience organizing events (conferences, dinners, trade shows) from logistics to pipeline follow-up.
• Hands-on across channels: social, content, email, paid, and partner co-marketing.
• Strong writing and storytelling in Spanish and English; able to produce customer-facing content without agencies.
• Analytical mindset: measure pipeline per event, CAC per channel, and campaign ROI.

Responsibilities

• Own LATAM marketing strategy end-to-end; align with global Growth on brand and campaign calendars, then localize and execute across Mexico, Brazil, and West LATAM.
• Run LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, from budgeting to pipeline attribution.
• Build co-marketing programs with strategic partners (HITSS, Solvento, Atrevia, Accenture) including joint events and co-branded content.
• Own social and content for the region — LinkedIn, executive ghostwriting, and localized collateral in Spanish and Portuguese.
• Build regional brand awareness through media, press, speaking engagements, and analyst visibility.
• Manage demand gen and marketing ops — paid, email, ABM campaigns, attribution, pipeline reporting, and regional budget/vendor management.

Skills

B2B marketing

Demand generation

Event management

Content creation

Spanish & English writing

Analytics & ROI

Stakeholder management

Cross-functional collaboration

Tools

HubSpot

LinkedIn Ads

Email platforms

Notion

Figma

Canva

Job description

About HappyRobot

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate – they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide.

About The Role

We're looking for a LATAM Marketing Lead to own the region's marketing strategy – turning the global Growth team's strategy and brand into a localized, executed plan across Mexico, Brazil, and West LATAM. This is a hands‑on, plug‑and‑play role: no team, no playbook, just a market that needs someone to build the demand engine from the ground up and run it themselves.

What We're Looking For

• 3–6 years in B2B marketing, growth, or demand generation – ideally at a startup or high‑growth tech company where you owned execution end‑to‑end
• Plug‑and‑play profile: you can land, take ownership, and start executing in weeks – no playbook, no team, no excuses
• Proven experience organizing events (conferences, executive dinners, trade shows) and running them from logistics to pipeline follow‑up
• Hands‑on across channels: social media, content, email, paid, and partner co‑marketing – you execute yourself, not just coordinate
• Strong writing and storytelling in Spanish and English; you can produce customer‑facing content without an agency
• Analytical mindset: you measure everything (pipeline per event, CAC per channel, campaign ROI) and reallocate accordingly
• Excellent stakeholder management – comfortable aligning with a global Growth team and executing with local sales teams and partners
• Professional fluency in Spanish and English

What You'll Do

• Own LATAM marketing strategy end‑to‑end – align with the global Growth team on brand, messaging, and campaign calendar, then localize and execute across Mexico, Brazil, and West LATAM, feeding regional insights back to shape global campaigns
• Run the LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, from budget and logistics through pipeline attribution
• Build co‑marketing programs with strategic partners (HITSS, Solvento, Atrevia, Accenture) – joint events, co‑branded content, and a partner marketing kit (decks, case studies, playbooks) they can run themselves
• Own social and content for the region – LinkedIn presence, executive ghostwriting, and localized case studies, webinars, and collateral in Spanish and Portuguese
• Build regional brand awareness through media relationships, press, speaking opportunities, and analyst visibility
• Run demand gen and marketing ops – paid, email, and ABM campaigns coordinated with BDRs/AEs, plus attribution, pipeline reporting, and management of the regional budget and vendors

Nice to Have

• Ex‑founder or early employee who built a brand and demand engine from zero – you know what scrappy, high‑leverage marketing looks like
• Portuguese proficiency (Brazil is a priority market)
• Experience in enterprise SaaS or AI, marketing to C‑level buyers with long sales cycles
• Background in partner / channel marketing with resellers or system integrators
• Familiarity with LATAM enterprise markets (Mexico, Brazil, Argentina) and the local media / events ecosystem
• Hands‑on with marketing tooling: HubSpot or similar CRM, LinkedIn Ads, email platforms, Notion, and basic design tools (Figma, Canva)
• Experience with PR agencies and media relations in the region

Benefits

• Opportunity to work at a high‑growth AI startup, backed by top investors
• Rapidly growing and backed by investors including a16z, Y Combinator, and Base10
• Ownership & autonomy – take full ownership of projects and ship fast
• Competitive salary + equity in a high‑growth startup
• Comprehensive benefits – healthcare, dental, vision coverage
• Work with a world‑class team of engineers and builders