LATAM Field Marketing Lead — Growth & Partnerships

ByteDance; Mexico; Hybrid; MXN 900,000 - 1,300,000; Full time

Job summary

ByteDance is seeking a seasoned LATAM Field Marketing professional to lead regional campaigns across Latin America with Mexico as the hub. You will drive brand awareness, demand generation, and pipeline growth through localized go-to-market initiatives and strategic cross-functional collaboration.

The ideal candidate has 5+ years in field/regional marketing for SaaS or B2B tech, a strong partner network in LATAM, and a data-driven mindset to optimize campaigns and ROI.

Qualifications

• 5+ years in Field Marketing, Regional Marketing, Demand Generation, or B2B Marketing.
• Proven experience developing and executing B2B marketing programs that generate measurable business impact.
• Established network with local partners, industry associations, agencies, media, or business communities across Latin America is highly preferred.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication, stakeholder management, and collaboration skills.
• Experience in SaaS, Cloud, AI, Enterprise Software, or B2B Technology marketing is preferred.
• Strong analytical mindset with experience using marketing analytics and CRM platforms to measure campaign performance.

Responsibilities

• Develop and execute the LATAM field marketing strategy across Latin America, with Mexico as the regional hub.
• Collaborate with regional Sales, Product Marketing, Solutions Engineering, Global Marketing, and external partners to align campaigns with business priorities.
• Plan and execute integrated LATAM field marketing plans leveraging market research, customer insights, and regional priorities.
• Localization of global campaigns to meet the needs of LATAM markets and coordinate with country teams and agencies.
• Monitor market trends, use analytics and CRM data to optimize campaign effectiveness and ROI.

Skills

Field Marketing

Regional Marketing

Demand Generation

B2B Marketing

SaaS Marketing

CRM Tools

Tools

Salesforce CRM

HubSpot Marketing Automation

Job description

ByteDance is seeking a seasoned LATAM Field Marketing professional to lead regional campaigns across Latin America with Mexico as the hub. You will drive brand awareness, demand generation, and pipeline growth through localized go-to-market initiatives and strategic cross-functional collaboration.

The ideal candidate has 5+ years in field/regional marketing for SaaS or B2B tech, a strong partner network in LATAM, and a data-driven mindset to optimize campaigns and ROI.