LATAM Regional B2B Marketing Leader

Hanwha Vision; Mexico; On-site; MXN 900,000 - 2,100,000; Full time

Job summary

Hanwha Vision in Mexico City seeks a strategic Marketing Team Leader to drive regional marketing strategy and execution across Mexico and Latin America. The role strengthens brand positioning, accelerates demand generation, expands channel engagement, and supports business growth through technology solutions.

The ideal candidate brings strong B2B marketing experience, regional leadership, and the ability to partner with Sales, Product Marketing, and Headquarters to align regional initiatives

Qualifications

• Eight+ years in B2B marketing experience.
• Three+ years of leading teams and regional initiatives.
• Experience developing marketing strategies across multiple countries.
• Experience with demand generation and channel marketing programs.
• Strong budgets, KPIs, campaigns, agencies, events management.
• Excellent analytical, organizational, and communication skills.

Responsibilities

• Develop and execute regional marketing strategies across Mexico and LATAM.
• Lead annual marketing plans, budgets, and KPIs.
• Drive brand positioning, customer engagement, and growth.
• Lead co-marketing initiatives, events, webinars with partners.
• Align marketing with Sales, Product Marketing, and HQ.

Skills

B2B marketing

Regional leadership

Team leadership

Demand generation

Channel marketing

Campaign management

Data-driven decision making

Cross-functional collaboration

Analytical skills

Project management

Education

Bachelor’s degree in Marketing, Business Administration, Engineering, Communications, or related field

Job description

Hanwha Vision in Mexico City seeks a strategic Marketing Team Leader to drive regional marketing strategy and execution across Mexico and Latin America. The role strengthens brand positioning, accelerates demand generation, expands channel engagement, and supports business growth through technology solutions.

The ideal candidate brings strong B2B marketing experience, regional leadership, and the ability to partner with Sales, Product Marketing, and Headquarters to align regional initiatives