Field Marketing Manager - LATAM

ByteDance; Mexico; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

ByteDance is seeking a seasoned LATAM Field Marketing professional to lead regional campaigns across Latin America with Mexico as the hub. You will drive brand awareness, demand generation, and pipeline growth through localized go-to-market initiatives and strategic cross-functional collaboration.

The ideal candidate has 5+ years in field/regional marketing for SaaS or B2B tech, a strong partner network in LATAM, and a data-driven mindset to optimize campaigns and ROI.

Qualifications

• 5+ years in Field Marketing, Regional Marketing, Demand Generation, or B2B Marketing.
• Proven experience developing and executing B2B marketing programs that generate measurable business impact.
• Established network with local partners, industry associations, agencies, media, or business communities across Latin America is highly preferred.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication, stakeholder management, and collaboration skills.
• Experience in SaaS, Cloud, AI, Enterprise Software, or B2B Technology marketing is preferred.
• Strong analytical mindset with experience using marketing analytics and CRM platforms to measure campaign performance.

Responsibilities

• Develop and execute the LATAM field marketing strategy across Latin America, with Mexico as the regional hub.
• Collaborate with regional Sales, Product Marketing, Solutions Engineering, Global Marketing, and external partners to align campaigns with business priorities.
• Plan and execute integrated LATAM field marketing plans leveraging market research, customer insights, and regional priorities.
• Localization of global campaigns to meet the needs of LATAM markets and coordinate with country teams and agencies.
• Monitor market trends, use analytics and CRM data to optimize campaign effectiveness and ROI.

Skills

Field Marketing

Regional Marketing

Demand Generation

B2B Marketing

SaaS Marketing

CRM Tools

Tools

Salesforce CRM

HubSpot Marketing Automation

Job description

Join us as we work together to inspire creativity and enrich life around the globe.

This is a once in a lifetime opportunity to join the world's fastest growing startup as well as the biggest unicorn by valuation. With ByteDance's vision to build global platforms of creation and interaction, BytePlus is devoted to developing innovative technologies and products for businesses to fuel their next wave of growth. It is the best time to join us and pave into the new era together!

Key Responsibilities

• You will be responsible for developing and executing the field marketing strategy across Latin America, with Mexico serving as the regional hub. The role is responsible for driving brand awareness, generating qualified leads, supporting pipeline growth, and accelerating revenue through integrated marketing campaigns and localized go-to-market initiatives.
• You will work closely with regional Sales, Product Marketing, Solutions Engineering, Global Marketing, and external partners to ensure marketing programs are aligned with business priorities and local market needs.
• Regional Marketing Strategy & Campaign Development
• Develop and execute integrated field marketing plans for Latin America by leveraging market research, customer insights, competitive intelligence, and regional business priorities. Localize global campaigns to meet the unique needs of individual LATAM markets.
• Cross-Functional Collaboration
• Partner closely with regional Sales, Product, Solutions Engineering, Global Marketing, and other internal stakeholders to execute marketing initiatives that support business growth.
• Align with Sales and Product teams on campaign priorities, pipeline generation, customer engagement, and event execution.
• Ensure consistent messaging across all customer touchpoints while adapting content for local markets.
• Localization & Regional Execution
• Drive localized marketing programs tailored to different Latin American markets.
• This includes
• Localizing campaign messaging and marketing assets
• Planning country-specific campaigns and demand generation activities
• Supporting local product launches and promotional initiatives
• Coordinating with country teams and external agencies
• Market Intelligence
• Monitor market trends, customer behavior, competitor activities, and industry developments across Latin America to identify new opportunities and optimize marketing strategies.
• Use marketing analytics and customer insights to continuously improve campaign effectiveness.
• Partner & Ecosystem Marketing
• Develop strong relationships with channel partners, distributors, technology partners, industry associations, media, and local communities to expand brand presence and drive joint marketing initiatives.
• Leverage existing regional networks to increase market reach and campaign effectiveness.
• Events & Field Marketing Execution
• Lead the planning and execution of regional and local marketing activities, including
• Industry conferences
• Trade shows
• Customer events
• Executive roundtables
• Workshops
• Webinars
• Partner events
• Roadshows
• Manage vendors, agencies, logistics, budgets, and event operations to ensure successful delivery.
• Campaign Performance & Reporting
• Track campaign performance using marketing analytics tools and CRM systems.
• Measure lead generation, pipeline contribution, ROI, customer engagement, and campaign effectiveness. Provide actionable recommendations to optimize future marketing initiatives.
• Stakeholder Management
• Provide regular updates to regional and global leadership on marketing performance, campaign outcomes, market insights, and future plans.
• Build strong relationships with cross-functional stakeholders across different countries and time zones.

Qualifications

Minimal Qualifications:

• 5+ years of experience in Field Marketing, Regional Marketing, Demand Generation, or B2B Marketing.
• Proven experience developing and executing B2B marketing programs that generate measurable business impact.
• Established network with local partners, industry associations, agencies, media, or business communities across Latin America is highly preferred.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication, stakeholder management, and collaboration skills.
• Experience in SaaS, Cloud, AI, Enterprise Software, or B2B Technology marketing is preferred.
• Strong analytical mindset with experience using marketing analytics and CRM platforms to measure campaign performance. Self-motivated, proactive, and able to thrive in a fast-paced, high-growth environment.

Preferred Qualifications:

• The ideal candidate is a strategic and hands‑on field marketer with deep knowledge of the Latin American market. They have successfully executed regional B2B marketing programs, possess strong relationships within the local business ecosystem, and are comfortable working across multiple countries while collaborating with global teams.
• They are highly organized, data‑driven, commercially minded, and passionate about building impactful marketing programs that drive business growth across Latin America.

Job Information

About Us

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our