Senior KOL Specialist

Project One Creative Consultancy Studios Inc.; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

A marketing consultancy firm in Taguig is seeking a Senior KOL Specialist to lead and manage influencer strategies that drive brand visibility and engagement. This role involves overseeing the full lifecycle of influencer campaigns, from sourcing to execution and performance optimization. The ideal candidate will have over 3 years of experience in influencer marketing, a knack for negotiation, and strong relationship-building skills. This is a full-time, on-site position with a focus on creating strong connections and performance-driven campaigns.

Qualifications

• 3+ years of experience in influencer marketing or related field.
• Proven track record in managing KOL/influencer campaigns from start to finish.
• Strong understanding of social media trends and platforms.

Responsibilities

• Lead the development and execution of KOL/influencer marketing strategies.
• Oversee end-to-end campaigns to ensure quality and on-time delivery.
• Monitor KPIs and prepare performance reports.
• Lead, mentor, and train junior KOL specialists and assistants.

Skills

Influencer marketing

Negotiation

Relationship building

Campaign management

Performance analysis

Performance reporting

Education

Bachelor's degree

Job description

Negotiable

On-site - Taguig 1-3 Yrs Exp Bachelor Full-time

Job Description

Overview

The Senior KOL Specialist is responsible for leading and managing influencer/KOL strategies to drive brand visibility, engagement, and sales. This role will oversee the full influencer lifecycle—from sourcing and negotiation to campaign execution and performance optimization—while guiding the KOL team to ensure high‑quality output and alignment with company goals.

Key Responsibilities:

• Develop and execute strategic KOL/influencer marketing plans aligned with brand objectives and campaign goals.
• Identify, evaluate, and onboard KOLs/KOCs suitable for the target market and brand positioning.
• Create strong relationships with KOLs, agencies, and talent managers.

Campaign Execution

• Oversee end-to-end influencer campaigns, including briefing, content direction, scheduling, and quality control.
• Ensure deliverables are accurate, on‑brand, and submitted on time.
• Collaborate closely with creatives, marketing, and operations teams to coordinate campaign assets and timelines.
• Lead, mentor, and train junior KOL Specialists and Assistants.
• Assign tasks, monitor performance, and ensure the team meets targets.

Performance Tracking & Reporting

• Monitor campaign KPIs such as engagement, conversions, traffic, and ROI.
• Prepare weekly and monthly performance reports.
• Provide insights and recommendations to improve future influencer strategies.

Negotiation & Budget Management

• Negotiate rates, deliverables, and contracts to maximize value.
• Manage the KOL budget and ensure cost‑efficient execution.

Market Research

• Stay updated on social media trends, competitor activities, and emerging KOLs.
• Suggest new talent, platforms, and creative ideas to enhance brand visibility.