KOL Specialist

PETOUR PHILIPPINES INC; Makati; Presencial; PHP 360.000 - 600.000; Jornada completa

Descripción de la vacante

PETOUR PHILIPPINES INC is seeking a KOL Specialist to build and manage relationships with influencers to boost brand visibility and engagement. You will identify influencers, coordinate campaigns, and measure impact.

Collaborate with marketing, design, and product teams to align influencer initiatives with business goals, track performance, and deliver ROI-focused reports while staying abreast of digital trends.

Responsabilidades

• Identify and engage influencers whose audiences align with the brand.
• Build and maintain strong professional relationships with KOLs across social platforms.
• Design and implement influencer marketing strategies to promote BK products and initiatives.
• Collaborate with KOLs to create authentic, engaging content that resonates with their followers.
• Coordinate timelines, deliverables, and campaign requirements with influencers.
• Track campaign performance metrics (engagement, reach, conversions).
• Provide actionable insights and recommendations for optimization.
• Prepare reports to measure ROI and overall campaign impact.
• Work closely with marketing, design, and product teams to ensure influencer campaigns support business goals.
• Manage communications with media partners and third-party agencies for joint promotions.
• Stay updated on digital marketing trends, social media algorithms, and influencer best practices.
• Generate fresh ideas to strengthen brand presence and audience engagement.

Descripción del empleo

Role Overview:

The KOL Specialist is responsible for building and managing relationships with influencers, thought leaders, and content creators to strengthen brand visibility and engagement.

KOL Identification & Outreach

• Research and identify fy influencers whose audiences align with the brand’s target market.
• Build and maintain strong professional relationships with KOLs across social media platforms.

Campaign Development & Execution

• Design and implement influencer marketing strategies to promote BK products and initiatives.
• Collaborate with KOLs to create authentic, engaging content that resonates with theirfollowers.
• Coordinate timelines, deliverables, and campaign requirements with influencers.
• Coordinate timelines, deliverables, and campaign requirements with influencers.

Performance Monitoring & Reporting

• Track campaign performance metrics (engagement, reach, conversions).
• Provide actionable insights and recommendations for optimization.
• Prepare reports to measure ROI and overall campaign impact.

Cross-Functional Collaboration

• Work closely with marketing, design, and product teams to ensure influencer campaigns support business goals
• Manage communications with media partners and third-party agencies for joint promotions.

Trend & Market Research

• Stay updated on digital marketing trends, social media algorithms, and influencer best practices.
• Generate fresh ideas to strengthen brand presence and audience engagement.