KOL Incubation Associate

Shopee; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Shopee Manila is seeking a dynamic Creator BD and partnerships professional within our Marketing team to identify rising creators, build a qualified pipeline, and drive incubation for strategic campaigns. You will evaluate creator fit by niche, audience, and commerce potential while maintaining a CRM to track progress.

Collaborate with MCNs and agencies, negotiate deals, and design incentive programs within budget.

Qualifications

• Bachelor's degree in any field; Marketing, Communications or Business preferred.
• 1–3 years of experience in influencer marketing, talent management, creator partnerships, MCN / agency or business development.
• Lives and breathes social media: knows who is trending on Philippine TikTok, Facebook and YouTube, and why.
• Sharp eye for talent, backed by data — able to judge creators on both content quality and metrics.
• Strong BD and negotiation skills; confident reaching out cold and closing deals with creators and agencies.
• Organized and analytical enough to manage a large pipeline and track performance in Excel / Google Sheets.
• Fluent in English and Filipino / Tagalog.
• Hustler mindset: proactive, persistent and comfortable in a fast-moving environment.

Responsibilities

• Creator scouting and identifying rising creators across platforms.
• Maintain creator CRM with pipeline status and key metrics.
• Own outreach and negotiation with KOLs and creators.
• Partner with MCNs and talent agencies to accelerate sign-ups.
• Build long-term relationships so Shopee becomes a creator's go-to platform.
• Design incentive programs for incubated creators within budget.
• Coordinate onboarding with Content Ops, Seller and Category teams.
• Track creator performance (GMV, live hours, content output, retention).

Skills

Influencer marketing

Business development

Negotiation

Creator partnerships

Data analysis

Education

Bachelor's degree

Job description

Department MarketingLevelExperienced (Individual Contributor)LocationManilaOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.Job Description:Creator scoutingContinuously navigate TikTok, Facebook, YouTube, Instagram and other platforms to spot rising creators before they break out.Identify the creator profiles with the best fit for Shopee (by niche, audience, content style and selling potential) and build a qualified pipeline for direct incubation.Track local creator trends, formats and emerging niches, and share insights with the wider content team.Screening criteria and pipelineDesign and maintain a structured screening framework (e.g. follower growth, engagement rate, audience demographics, content consistency, commerce readiness, brand safety).Apply it consistently to prioritize creators, and refine it based on how incubated creators actually perform on Shopee.Maintain a creator database / CRM with pipeline status and key metrics.Creator BD and partnershipsOwn outreach and negotiation with KOLs and creators: pitch the Shopee opportunity, handle objections and close partnerships.Partner with MCNs and talent agencies where it makes sense, to accelerate sign-ups or co-manage creators.Build trusted long-term relationships so Shopee becomes a creator's go-to commerce platform.Incentive programs and incubationDesign incentive programs for incubated creators (e.g. onboarding bonuses, GMV-based tiers, traffic support, exclusive campaigns) within budget and ROI targets.Coordinate onboarding and early-stage support with Content Ops, Seller and Category teams so new creators ramp up fast.Track creator performance (GMV, live hours, content output, retention) and report program results to leadership.Requirements:Bachelor's degree in any field; Marketing, Communications or Business preferred.1–3 years of experience in influencer marketing, talent management, creator partnerships, MCN / agency or business development.Lives and breathes social media: knows who is trending on Philippine TikTok, Facebook and YouTube, and why.Sharp eye for talent, backed by data — able to judge creators on both content quality and metrics.Strong BD and negotiation skills; confident reaching out cold and closing deals with creators and agencies.Organized and analytical enough to manage a large pipeline and track performance in Excel / Google Sheets.Fluent in English and Filipino / Tagalog.Hustler mindset: proactive, persistent and comfortable in a fast-moving environment.