Klaviyo Email & SMS Specialist

Ocommerce; Mumbai; On-site; PHP 900,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Career advancement

Modern Mumbai office

AI tools access

Work across international brands

Job summary

oCommerce is seeking a Senior Email Marketing Manager to own email and SMS strategies across multiple ecommerce brands, building automated journeys in Klaviyo and driving retention. You will segment audiences based on behavior and purchase history, align campaigns with launches, and collaborate with design and marketing teams to maximize revenue.

Your role involves copywriting for different brand voices, optimizing deliverability, and running rigorous A/B tests to improve open rates, CTRs, and

Qualifications

• 5+ years of hands-on Klaviyo experience for ecommerce brands.
• Strong lifecycle marketing strategy and retention focus.
• Experience building automated email and SMS flows.
• Strong knowledge of customer segmentation and behavioral targeting.
• Experience analyzing campaign performance and making data-driven optimization decisions.
• Familiarity with Shopify and ecommerce customer journeys.
• Strong copywriting skills with the ability to adapt to different brand voices.
• Experience with A/B testing methodologies and experimentation.
• Strong analytical skills and comfort with marketing metrics.
• Excellent organizational and project management abilities.
• Experience with loyalty programs, subscriptions, or retention initiatives is a plus.

Responsibilities

• Own email and SMS marketing strategy across multiple brands.
• Build, manage, and optimize automated customer journeys in Klaviyo.
• Create customer segmentation strategies based on behavior, purchase history, and engagement.
• Develop campaign calendars aligned with product launches, promotions, and seasonal initiatives.
• Collaborate with the Email UI/UX Specialist to produce high-performing campaigns.
• Write compelling email and SMS copy reflecting each brand's voice.
• Manage list growth, deliverability, suppression, and account health.
• Analyze campaign performance and optimize open rates, click-through rates, conversion rates, and revenue.
• Conduct A/B testing across subject lines, messaging, timing, offers, segmentation, and automation logic.
• Monitor customer lifecycle metrics and identify opportunities to improve retention and repeat purchases.
• Maintain integrations between Klaviyo, Shopify, and other marketing platforms.
• Stay current with evolving email marketing best practices, compliance requirements, and platform capabilities.

Skills

Klaviyo marketing

Lifecycle marketing

Segmentation

A/B testing

Shopify

Copywriting

Data-driven optimization

Campaign analysis

Project management

Loyalty programs

Tools

Klaviyo

Shopify

Job description

Own the strategy, automation, and performance of our email and SMS marketing programs to maximize customer lifetime value across our portfolio of global consumer brands.

Key Responsibilities

• Own the email and SMS marketing strategy across multiple ecommerce brands.
• Build, manage, and optimize automated customer journeys in Klaviyo.
• Create customer segmentation strategies based on behavior, purchase history, and engagement.
• Develop campaign calendars that align with product launches, promotions, and seasonal initiatives.
• Collaborate with the Email UI/UX Specialist to produce high-performing campaigns.
• Write compelling email and SMS copy that reflects each brand's voice.
• Manage list growth, deliverability, suppression, and overall account health.
• Analyze campaign performance and continuously optimize open rates, click-through rates, conversion rates, and revenue.
• Conduct A/B testing across subject lines, messaging, timing, offers, segmentation, and automation logic.
• Monitor customer lifecycle metrics and identify opportunities to improve retention and repeat purchases.
• Maintain integrations between Klaviyo, Shopify, and other marketing platforms.
• Stay current with evolving email marketing best practices, compliance requirements, and platform capabilities.

Qualifications & Skills

• 5+ years of hands‑on experience managing Klaviyo for ecommerce brands.
• Strong understanding of customer lifecycle marketing and retention strategy.
• Experience building sophisticated automated email and SMS flows.
• Strong knowledge of customer segmentation and behavioral targeting.
• Experience analyzing campaign performance and making data‑driven optimization decisions.
• Familiarity with Shopify and ecommerce customer journeys.
• Strong copywriting skills with the ability to adapt to different brand voices.
• Experience with A/B testing methodologies and experimentation.
• Strong analytical skills and comfort working with marketing metrics.
• Excellent organizational and project management abilities.
• Experience with loyalty programs, subscriptions, or customer retention initiatives is a plus.

What we’re looking for

• Someone who genuinely enjoys understanding customer behavior.
• Equal parts strategist, analyst, and marketer.
• Curious about what motivates customers to purchase and return.
• Ownership mentality—you care about revenue, not just sending campaigns.
• Highly organized and able to manage multiple brands simultaneously.
• Comfortable balancing creativity with analytical decision‑making.
• Passionate about continuous experimentation and optimization.
• Collaborative and excited to work alongside designers, marketers, and ecommerce teams.
• Eager to leverage AI and automation to improve efficiency and personalization.
• Thrives in a fast‑paced, growth‑oriented environment.

What we offer

• Opportunity to own one of the highest‑impact marketing channels in our business.
• Work across multiple international ecommerce brands with diverse audiences.
• Direct collaboration with leadership, ecommerce, creative, and marketing teams.
• Access to advanced marketing technology, AI tools, and customer data platforms.
• Competitive salary with performance‑based incentives.
• Clear opportunities for career advancement and specialization.
• Modern office located in Mumbai.
• Paid time off and company‑recognized holidays.
• Continuous learning and professional development.
• A culture built around ownership, experimentation, and measurable results.

Our hiring process

• Submit your application and resume.
• Introductory interview with our recruiting team.
• Marketing interview focused on retention strategy, segmentation, and lifecycle marketing.
• Practical assessment where you'll audit an existing Klaviyo account and recommend improvements to automations, segmentation, campaign strategy, and performance.
• Final interview with executive leadership.
• Reference checks.
• Offer and onboarding.