Klaviyo Email & SMS Marketing Manager – E-Commerce

Adaptive Teams; Quezon City; On-site; PHP 2,508,000 - 4,389,000; Full time

Job summary

Adaptive Teams is seeking a hands-on Klaviyo expert to own email and SMS marketing for an ecommerce consumer products business. You will build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue.

Day-to-day responsibilities include owning strategy and execution in Klaviyo, building automated flows, and testing to optimize deliverability, revenue, and retention across campaigns and promotions.

Qualifications

• Strong hands-on Klaviyo experience in e-commerce or DTC.

Responsibilities

• Own email and SMS marketing strategy and execution in Klaviyo.
• Build, schedule, test, and optimize promotional campaigns.
• Create and improve automated flows (welcome, abandoned cart, browse abandonment, post‑purchase, win‑back, retention).
• Segment audiences by behavior, purchase history, and engagement.
• Manage campaign calendars around promotions and launches.
• Partner with creative/e‑commerce teams on messaging and assets.
• Run A/B tests on subject lines, content, offers, timing, audiences.
• Monitor deliverability and list health.
• Track revenue, conversions, engagement, and retention.
• Use performance data to improve results.

Skills

Klaviyo

Email marketing

SMS marketing

Lifecycle marketing

Segmentation

A/B testing

Campaign optimization

Deliverability

Compliance

Analytics

Tools

Klaviyo

Job description

Turn subscribers into customers—and customers into loyal fans.

We’re looking for a hands‑on Klaviyo expert to own email and SMS marketing for an e‑commerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue.

Location: Philippines - Fully Remote

Your Mission: Day to Day Responsibilities

• Own email and SMS marketing strategy and execution in Klaviyo.
• Build, schedule, test, and optimize promotional campaigns.
• Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post‑purchase, win‑back, and retention.
• Segment audiences based on customer behavior, purchase history, and engagement.
• Manage campaign calendars around promotions, launches, and key selling periods.
• Partner with creative and e‑commerce teams on messaging, offers, and campaign assets.
• Run A/B tests across subject lines, content, offers, timing, and audiences.
• Monitor deliverability and list health.
• Track revenue, conversion, engagement, and retention performance.
• Use performance data to continuously improve email and SMS results.

Your Toolbox: Skills to be Successful

• Strong hands‑on experience with Klaviyo.
• Proven email and SMS marketing experience in e‑commerce or DTC.
• Experience building sophisticated automated flows and customer journeys.
• Strong understanding of segmentation, personalization, and lifecycle marketing.
• Comfortable analyzing revenue, conversion, open, click, and retention metrics.
• Strong copy, merchandising, and promotional instincts.
• Experience with A/B testing and campaign optimization.
• Understanding of email/SMS deliverability and compliance best practices.
• Experience marketing consumer products is a plus.

Why Adaptive Teams?

At Adaptive Teams, we don’t just fill positions – we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be.