Email Marketing Specialist

Ubiquity Media; Metro Manila; On-site; PHP 420,000 - 640,000; Full time

Job summary

Ubiquity Media is seeking an Email Marketing Specialist to own the strategy, planning, execution, and optimization of email and SMS programs for its ecommerce clients. You will build revenue-driving calendars, architect flows, manage segmentation and testing, and collaborate with copywriters, designers, and account leads to deliver high-performing campaigns.

This role requires 3+ years in email marketing for ecommerce, strong Klaviyo experience, and a data-driven mindset to continuously improve

Qualifications

• Bachelor's degree in marketing, Communications, or related field.
• 3+ years of hands-on email marketing for ecommerce brands.
• Strong experience with Klaviyo (or similar ESP).
• Deep understanding of lifecycle marketing.
• Strong segmentation and testing experience.
• Comfort analyzing data and making performance decisions.
• Ability to manage multiple accounts simultaneously.
• High attention to detail; QA discipline is critical.

Responsibilities

• Develop monthly campaign calendars aligned with brand goals.
• Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase).
• Create SMS strategy alongside email (campaigns + automation).
• Identify revenue growth opportunities within the retention channel.
• Recommend A/B testing roadmap (subject lines, offers, segmentation, timing).
• Build and manage email + SMS campaigns in Klaviyo; set up flows.
• Set up and optimize flows, triggers, and conditional logic.
• Create advanced segmentation strategies.
• Ensure proper tracking, attribution, and UTM structure.
• QA all campaigns before launch.
• Monitor campaign and flow performance daily/weekly.
• Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth).
• Identify drop-offs in funnel performance.
• Proactively implement improvements.
• Prepare weekly and monthly performance reports.
• Translate data into clear strategic insights.
• Present findings and recommendations internally (and on client calls when needed).
• Track retention contribution to total revenue.

Skills

Email marketing

Klaviyo

Lifecycle marketing

Segmentation

A/B testing

Campaign optimization

Education

Bachelor's degree in marketing or related field

Tools

Klaviyo

Job description

JOB OVERVIEW:

The Email Marketing Specialist is responsible for the strategy, planning, execution, and optimization of email and SMS marketing programs across multiple e-commerce accounts. As the E-mail Marketing Specialist, you will own the channel that you handle.

That means:

• Building revenue-driving campaign calendars

• Architecting and optimizing flows

• Managing segmentation and testing

• Monitoring performance and making strategic recommendations

• You will collaborate closely with copywriters, designers, and account leads to execute high-performing campaigns.

DUTIES & RESPONSIBILITIES:

1. Channel Strategy

• Develop monthly campaign calendars aligned with brand goals

• Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.)

• Create SMS strategy alongside email (campaigns + automation)

• Identify revenue growth opportunities within the retention channel

• Recommend A/B testing roadmap (subject lines, offers, segmentation, timing)

2. Execution & Build

• Build and manage email + SMS campaigns in Klaviyo (or similar ESP)

• Set up and optimize flows, triggers, and conditional logic

• Create advanced segmentation strategies

• Ensure proper tracking, attribution, and UTM structure

• QA all campaigns before launch

3. Performance Optimization

• Monitor campaign and flow performance daily/weekly

• Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth)

• Identify drop-offs in funnel performance

• Proactively implement improvements

4. Reporting & Insights

• Prepare weekly and monthly performance reports

• Translate data into clear strategic insights

• Present findings and recommendations internally (and on client calls when needed)

• Track retention contribution to total revenue

REQUIRED QUALIFICATIONS:

• Bachelor's degree in marketing, Communications, or related field.

• 3+ years of hands-on experience in email marketing for ecommerce brands

• Strong experience with Klaviyo (or similar ESP)

• Deep understanding of lifecycle marketing

• Strong segmentation and testing experience

• Comfort analyzing data and making performance decisions

• Ability to manage multiple accounts simultaneously

• High attention to detail (QA discipline is critical)

If you are a passionate and results-oriented digital marketing professional, who is eager for growth, we encourage you to apply.

Only qualified candidates will be shortlisted.