The Key Accounts Digital Manager is responsible for driving online sales growth, managing strategic digital accounts, and expanding the company’s presence across e-commerce platforms and digital retail channels. The role focuses on electronics, gaming products, mobile phones, accessories, and other consumer technology products.
The position oversees key account relationships, online sales performance, digital promotions, product assortment, pricing strategies, and marketplace execution to achieve revenue, profitability, and market share objectives.
Key Responsibilities
- Manage and develop strategic relationships with major e-commerce platforms, online retailers, and digital retail partners.
- Build strong partnerships with key accounts to drive sales growth, account profitability, and long‑term business opportunities.
- Develop annual account plans, sales forecasts, and joint business plans.
- Negotiate commercial terms, promotional support, platform visibility, and marketing opportunities.
- Conduct regular business reviews and identify opportunities to expand product distribution and account revenue.
- Manage the online business across platforms such as Shopee, Lazada, TikTok Shop, and other relevant digital channels.
- Develop strategies to achieve monthly, quarterly, and annual online sales targets.
- Monitor product listings, pricing, inventory availability, product assortment, and online merchandising.
- Optimize product visibility and conversion for mobile phones, gaming consoles, gaming peripherals, computer accessories, and consumer electronics.
- Identify opportunities to improve online sales performance, average order value, and customer acquisition.
- Develop and execute sales strategies for electronics, gaming, mobile devices, and technology accessories.
- Identify new digital accounts, online retailers, and channel expansion opportunities.
- Monitor market trends, competitor pricing, product launches, and consumer demand.
- Work with brand principals, distributors, and suppliers to maximize product availability and commercial opportunities.
- Prepare sales forecasts and inventory requirements for new launches, peak seasons, and major online shopping campaigns.
- Plan and execute digital sales campaigns during major shopping events, payday promotions, and seasonal sales.
- Coordinate platform campaigns, vouchers, bundles, discounts, affiliate programs, and sponsored placements.
- Work with marketing teams and brand partners to secure campaign funding and promotional support.
- Monitor campaign performance and return on advertising spend (ROAS), where applicable.
- Ensure consistent brand presentation, accurate product information, and compelling product listings.
- Monitor sales revenue, gross margins, discounts, rebates, and promotional expenses.
- Ensure pricing competitiveness while protecting margins and overall profitability.
- Evaluate the performance of individual accounts, product categories, and promotional campaigns.
- Recommend strategies to improve product mix, sell‑through, and inventory turnover.
- Prepare regular sales reports, account reviews, forecasts, and business performance updates.
- Analyze gross merchandise value (GMV), net sales, conversion rates, traffic, inventory, and campaign performance.
- Track competitor activities and market pricing across key online channels.
- Provide management with actionable insights and recommendations for business growth.
- Collaborate with purchasing, warehouse, logistics, finance, marketing, and customer service teams.
- Coordinate stock allocation, order fulfillment, product launches, and returns or warranty‑related account concerns.
- Ensure timely execution of promotions and smooth operations across digital accounts.
- Maintain compliance with platform policies, supplier agreements, and company procedures.
Qualifications and Requirements
- Bachelor’s degree in Business Administration, Marketing, Management, or a related field.
- At least 3–5 years of experience in e‑commerce, key account management, digital sales, or consumer electronics distribution.
- Experience managing Shopee, Lazada, TikTok Shop, or other online retail platforms.
- Background in mobile phones, gaming consoles, computer peripherals, electronics, or technology accessories is highly preferred.
- Strong understanding of online marketplace operations, digital merchandising, and promotional mechanics.
- Solid commercial acumen, negotiation skills, and understanding of pricing and gross margin management.
- Strong analytical skills and proficiency in Microsoft Excel and sales reporting tools.
- Excellent communication, presentation, stakeholder management, and problem‑solving skills.