Junior Marketing Manager

Zagu Foods Corporation; Pasig; On-site; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Government mandatory benefits

5 vacation leave

5 sick leave

HMO upon regularization

Communication benefits – phone, laptop

Free uniform

Job summary

Zagu Foods Corporation in Metro Manila invites a Marketing Manager to drive brand direction and customer engagement across channels. You will lead long-term branding, portfolio growth, and GTM strategies to strengthen market position.

You will oversee integrated campaigns, pricing and product initiatives, digital marketing, and analytics to improve ROI. This role contributes to revenue growth through strategic planning and market intelligence.

Qualifications

• Graduation in Marketing or related field.
• Minimum 5 years marketing experience.
• Open to junior manager level.
• Strong data and marketing analysis.
• Ability to prepare marketing reports and strategies.

Responsibilities

• Develop long-term marketing roadmaps aligned with growth.
• Translate vision into brand, portfolio, and channel strategies.
• Lead marketing teams with KPIs and performance culture.
• Align brand direction across touchpoints and events.
• Lead pricing, promotions, and GTM strategies.
• Oversee digital and traditional campaigns with ROI focus.
• Collaborate with Finance, Sales, Operations for budgets.

Skills

Marketing experience

Data analysis

Strategic planning

Communication skills

Team leadership

Education

Bachelor's degree in Marketing

Job description

Looking for a job?

Join our team. We work together and we want to help you grow. Sounds good, right? So what are you waiting for? Hurry up! We promote work life balance that will surely make you feel alright and refresh.

Who We Are?

Our company,ZaguFoods Corporation, wasestablished in 1999.Through the years, Zagu has always welcomed applicants who wish to gain invaluable experience working for a respectable company.

From these humble beginning to its present success, ZAGU has proven that is not a passing fad, 85% of our current stores have been occupying the same leased space for more than three years.

ZAGU foods can be found in malls, supermarkets and roadside location. Behind the success of every ZAGU store is our professional management team and dedicated employees committed to putting the customer first and achieving excellence in everything.

What We Offer

• Government mandatory benefits (SSS, PhilHealth, Pagibig)
• 5 Vacation Leave (convertible to cash if unused).
• 5 Sick Leave (convertible to cash if unused).
• HMO upon regularization
• Communication benefits – phone, laptop and postpaid plan
• Free Uniform

Work Schedule

Compressed work schedule (Monday – Friday)

7:00 am – 6:00 pm every Monday –Thursday

7:00 am – 4:00 pm every Friday

What You’ll Do

The Marketing Manager serves as theprimary responsibleof the company’s brand, market direction, and customer engagement roadmap. This role leads long-term brand positioning, portfolio growth strategies, innovation demand forecasting, and measurable marketing ROI.

The Marketing Manager ensures cohesive brand experience across all consumer touchpoints—events, digital, product launches, retail channels—and drives revenue through strategic planning, performance analytics, and market intelligence.

1. Strategic Planning & Leadership

• Develop long-term marketing roadmaps aligned with corporate growth plans.
• Translate company vision into brand, portfolio, and channel strategies.
• Lead high-performing marketing teams with strategic KPIs and performance culture.
• Build organization-wide alignment on brand direction, customer experience, and market growth opportunities.

2. Market Intelligence & Consumer Strategy

• Build a data-driven insight framework combining consumer trends, competitor intelligence, and category dynamics.
• Identify growth pockets and emerging market opportunities in retail, food service, and community environments.
• Use insights to anticipate consumer needs, guide product innovation, and strengthen differentiation.
• Convert research findings into strategic recommendations for pricing, positioning, and expansion.

3. Brand Architecture & Portfolio Positioning

• Shape the brand architecture, defining core identities, sub-brands, and product tiers.
• Strengthen competitive advantage through personality, messaging, and emotional value creation.
• Lead strategic planning for new sandwiches, seasonal flavors, and category expansions.
• Ensure packaging, merchandising, communications, and events reflect brand DNA.

4. Integrated Campaign & Channel Strategy

• Ensure the development multi-channel marketing ecosystems across digital platforms, field activations, food truck and roving stores, dealer network and retail stores.
• Approve campaign calendars aligned with product launches and business cycles.

5. Pricing, Product & Commercial Strategy

• Utilize market insights to guide pricing levels, promotional schedule, and category strategies.
• Balance margin protection with competitive attractiveness through structured pricing frameworks.
• Oversee development of consumer programs: loyalty, bundles, seasonal promotions.
• Ensure new product launches follow a full go-to-market (GTM) strategy including segmentation, target positioning, pricing and forecast.

6. Digital & Modern Marketing

• Lead brand storytelling through social media, KOLs, influencers, and digital-first campaigns.
• Develop digital KPIs tied to engagement, conversion, brand equity, and loyalty.
• Build the company’s digital strategic advantage through data-driven audience planning.

7. Budget Planning

• Lead annual and rolling marketing budget planning, forecasting, and financial control processes.
• Develop detailed budget allocation frameworks across brands, channels, campaigns, and regions.
• Track actual spending versus budget and implement corrective actions to ensure financial discipline.
• Prepare budget proposals, variance analysis, ROI reporting, and executive dashboards.
• Partner closely with Finance, Sales, Operations, and Supply Chain to align budgets with business objectives and revenue forecasts.
• Drive continuous improvement in marketing productivity, cost efficiency, and return on investment.

Other Duties

Perform other related duties that may be assigned from time to time as necessary to support departmental goals.

What You’ll Need

1. Graduate of any 4-year course - preferably Marketing or any business course
2. With at least Marketing experience and background for 5 years and above
3. Junior manager levels are welcome to apply
4. Excellent data and marketing analysis
5. Excellent in preparation of marketing reports and strategies
6. Creative, strategic and team player
7. Has good communication skills
8. With good interpersonal skills
9. Knowledgeable in different marketing strategies and updated to latest Marketing trend
10. Knowledgeable in brand management, digital marketing, and creatives.