Marketing Executive
Location: Mandaluyong HQ, hybrid, with company-covered travel to partner outlets
Starting Salary: ₱25,000+ per month, with performance-based adjustment upon regularization
Company Overview
Silver Goose 8 (SG8) International Inc., founded in 2006, is a PAGCOR-licensed online gaming software company specializing in casino, poker, keno, lottery, and sports betting. With our dynamic growth and expansion into both online and physical outlets, we are looking for driven individuals to join our young and energetic marketing team.
Why Join Us?
- Competitive base pay with high earning potential
- HMO coverage (Maxicare) upon regularization
- Hybrid work flexibility
- Career growth: Marketing Executive Senior Executive Supervisor Manager
- Supportive, young, and collaborative team culture
- Hands-on experience in both digital campaigns and on-ground activations
About the Role
This is a hybrid marketing role: half digital campaigns, half on-ground outlet marketing, with clear communication tying the two together. You'll plan and run campaigns for our online platform, then make sure the same energy reaches our outlets through promotions, materials and activations that actually land on the floor.
You'll be the day-to-day marketing contact for our outlet partners and operators. That means explaining promos clearly, gathering feedback, resolving concerns quickly and keeping relationships strong. If you enjoy talking to people as much as you enjoy building a good campaign, this role is for you.
Key Responsibilities
- Client & Outlet Communication
- Serve as the main marketing point of contact for outlet partners, operators and key clients
- Brief outlets on new promotions, mechanics and campaign schedules clearly and on time
- Handle outlet and client inquiries, concerns and feedback professionally, escalating when needed
- Build and maintain strong, long-term relationships with outlet owners, staff and partners
- Prepare clear announcements, promotional guidelines and FAQs for outlets and players
- Land-based Marketing
- Plan and execute outlet promotions, events and on-ground activations
- Coordinate production and deployment of in-outlet materials (posters, standees, tarpaulins, digital displays)
- Conduct regular outlet visits to check campaign execution, terminal visibility and brand standards
- Gather on-ground insights from outlets to improve future promotions
- Work with brand ambassadors and third-party vendors on campaigns and tie-ups
- Online Marketing
- Plan and run digital campaigns across social media, search, email, SMS, in-app and Telegram
- Assist in creation of content for social media and marketing collaterals
- Planning, Analysis & Reporting
- Conduct market research and competitor analysis for both online and land-based segments
- Track campaign KPIs (reach, engagement, conversions, outlet turnover, etc.)
- Support management with budget planning, expense tracking and CEO-directed tie-up projects
- Ensure all marketing materials follow PAGCOR advertising and responsible gaming guidelines
- Perform other tasks as assigned directly by Director of Operations & Marketing
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- At least 1 year of experience in marketing, ideally covering both digital and on-ground/trade work (fresh graduates with strong internships welcome)
- Excellent written and verbal communication in English and Tagalog
- Confident dealing with clients, partners and outlet staff, including handling difficult conversations calmly
- Hands‑on with Facebook, Instagram, TikTok, Telegram and livestreams
- Familiar with marketing KPIs (CTR, CPM, CPC, conversion) and tools like Meta Ads Manager and Google Analytics
- Comfortable with Microsoft Office for tracking and reporting
- Willing to travel to outlets as needed (travel costs covered)
Good-to-Haves
- Experience in gaming, entertainment, retail or trade/channel marketing
- Background in account management, client serving or event activations
- A people person who follows through: responsible, reliable and easy to work with
- Organised enough to juggle online campaigns and outlets schedules at the same time
- Creative but data-minded, and proactive about finding solutions