Marketing Manager

Miguelitos International Corp.; Taguig; On-site; PHP 900,000 - 1,700,000; Full time

Benefits offered by this job

Performance Bonus

Health Insurance

HMO

Professional Development

Job summary

Miguelitos International Corp. is seeking a dynamic Marketing Manager to lead strategy, brand development, and growth across all company brands. The role encompasses traditional and digital marketing, events, and franchise support in an on-site Taguig setting.

You will oversee campaigns, budgets, and performance analytics, coordinating with cross-functional teams to ensure brand consistency and ROI. Bachelor’s degree and 3–5 years of experience are preferred.

Qualifications

• 3-5 years of marketing experience in a lead role.
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

• Develop and implement annual, quarterly, and monthly marketing plans for all brands.
• Establish brand positioning and growth strategies aligned with company goals.
• Lead mall activations, events, and franchise marketing initiatives.
• Provide promotional materials and advertising support across stores and campaigns.
• Coordinate international marketing campaigns and ensure brand consistency across markets.
• Set objectives, budgets, timelines, and KPIs for campaigns.

Skills

Marketing strategy

Brand management

Digital marketing

Events management

Budget management

Team leadership

Job description

On-site - Taguig 3-5 Yrs Exp Bachelor Full-time

Employee Recognition and Rewards

Performance Bonus

Insurance Health & Wellness

Health Insurance, HMO

Professional Development

Professional Development

Key Responsibilities:

1. MARKETING STRATEGY, BRAND MANAGEMENT AND BUSINESS GROWTH

• Develop and implement annual, quarterly, and monthly marketing plans for all company brands.
• Establish brand positioning, marketing objectives, and growth strategies aligned with company goals.
• Create marketing initiatives that support franchise sales, store growth, product launches, and expansion.
• Develop and manage the annual marketing and promotional calendar.
• Conduct market research, competitor analysis, and trend monitoring.
• Ensure consistent brand identity, messaging, and visual standards across all platforms and locations.
• Oversee social media, content, email, website, influencer, and online advertising activities.
• Manage the official social media accounts of all company brands through the Social Media Strategist.
• Review and approve all digital materials before publication.
• Implement and monitor paid campaigns on Facebook, Instagram, TikTok, Google, YouTube, and other platforms.
• Analyze digital performance using analytics tools and recommend improvements.

3. TRADITIONAL MARKETING, EVENTS AND BRAND ACTIVATION

• Lead mall activations, expos, exhibits, bazaars, community events, sponsorships, and product demonstrations.
• Manage production of marketing collaterals and point-of-sale materials.
• Establish partnerships and promotional tie-ups with government agencies, schools, and private organizations.
• Coordinate media placements and public relations initiatives.
• Evaluate the return on investment of traditional marketing activities.

4. FRANCHISE AND STORE MARKETING SUPPORT

• Develop marketing programs that support franchisees, co-owned, and company-owned stores.
• Provide promotional materials, campaign templates, and advertising support to all stores.
• Support franchise recruitment through lead generation campaigns, expos, and digital advertising.
• Assist stores in store openings, anniversary promotions, local events, and seasonal campaigns.
• Ensure store marketing activities comply with brand standards.

5. INTERNATIONAL MARKETING MANAGEMENT

• Develop marketing strategies for international branches, master franchisees, and partners.
• Coordinate with local marketing teams abroad to adapt campaigns to each market while keeping brand consistency.
• Support international store openings, product launches, and franchise recruitment.
• Ensure compliance with local advertising regulations and cultural sensitivities in each country.

6. PROMOTION PLANNING, EXECUTION AND EVALUATION

• Set campaign objectives, target markets, budgets, timelines, and KPIs before implementation.
• Coordinate with Operations, Franchise Sales, and store teams for proper execution of promotions.

Conduct post-campaign evaluations on:

• Store traffic
• Brand awareness
• Return on Marketing Investment (ROMI)

• Present campaign results and recommendations to management.

7. TEAM LEADERSHIP AND PEOPLE MANAGEMENT

• Directly supervise the Social Media Strategist, Graphic Artist, and Multimedia Artists.
• Assign tasks, monitor workloads, and ensure timely completion of deliverables.
• Conduct weekly and monthly marketing meetings.
• Provide coaching and performance feedback and recommend development plans.

8. BUDGET MANAGEMENT AND REPORTING

• Prepare and manage the annual marketing budget for all brands.
• Monitor expenditures and review quotations and contracts from suppliers and agencies.
• Prepare and submit management reports and recommendations.

Sales and Marketing E-Commerce Business Intelligence Editing Branding Social Media Multimedia Market Research Data Operation Business Analysis Reports Preparation