Marketing Officer

J2Z Foods Corporation; Mandaluyong; On-site; PHP 279,000 - 469,000; Full time

Benefits offered by this job

Health Insurance

Job summary

J2Z Foods Corporation is seeking a Marketing Officer to lead the planning, execution, and optimization of cross-channel marketing initiatives. You will manage social media, create engaging graphics, and direct video content while ensuring all materials adhere to Buffalo Avenue branding and branch objectives.

You will coordinate with Operations and Branch Managers for promotions, events, and partnerships, while developing compelling campaigns to drive brand awareness and customer engagement.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Multimedia Arts, or related field.
• Experience in marketing, social media management, content creation, or brand management.
• Strong understanding of Facebook, Instagram, TikTok, and other platforms.
• Capable of creating graphic content using Canva, Photoshop, Illustrator, or similar tools.
• Capable of directing photo and video content; basic editing is a plus.

Responsibilities

• Lead planning and execution of marketing campaigns and strategy.
• Manage Buffalo Avenue's social media accounts and content calendar.
• Create graphics and promotional materials aligned with brand standards.
• Conceptualize and direct short-form video content for campaigns.
• Coordinate with branches, operations, and partners to support promotions.
• Monitor campaign performance and optimize based on data.
• Produce regular marketing content including photos and videos.
• Plan offline marketing and brand-consistent collateral.

Skills

Marketing

Social media management

Brand management

Content creation

Video direction

Communication

Organization

Education

Bachelor's degree in Marketing/related field

Tools

Canva

Adobe Photoshop

Illustrator

Job description

On-site - Mandaluyong 1-3 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

13th Month Pay, Pag-Ibig Fund, Paid Holidays, SSS/GSIS

Insurance Health & Wellness

Health Insurance

Professional Development

Job Training, Professional Development

KEY RESPONSIBILITIES

1. Marketing Strategy and Campaign Management

• Lead the planning and execution of Buffalo Avenue's marketing initiatives.
• Develop monthly and seasonal marketing campaigns aligned with business objectives.
• Create campaigns supporting branch sales, promotions, product launches, events, partnerships, and brand awareness.
• Prepare and maintain a marketing calendar.
• Coordinate marketing activities with Operations, Branch Managers, Management, and other departments.
• Monitor campaign performance and recommend improvements based on results.

2. Social Media Management

• Manage Buffalo Avenue's official social media platforms.
• Develop and maintain a consistent social media content calendar.
• Plan and publish engaging content including promotions, product features, branch activities, announcements, events, and brand-related content.
• Ensure posts are aligned with Buffalo Avenue's branding, communication style, and business objectives.
• Monitor customer engagement, comments, messages, reach, and overall account performance.
• Identify relevant trends and content opportunities that can strengthen customer engagement.

3. Graphic Content Creation

The Marketing Officer must be capable of independently producing basic to intermediate marketing graphics.

• Responsibilities include:
• Social media posts
• Promotional materials
• Digital advertisements
• Posters and flyers
• Menu and product promotional materials
• Event materials
• Partnership materials
• Branch marketing collaterals
• Internal promotional materials when required

All materials must follow Buffalo Avenue's established brand standards.

4. Video Content Direction

• Conceptualize short-form and promotional video content.
• Prepare concepts, scripts, storyboards, shot lists, or creative directions when necessary.
• Direct video shoots involving food, employees, branches, customers, events, or promotional campaigns.
• Coordinate with videographers, content creators, talents, employees, and external suppliers when required.
• Review and approve video content prior to publication.
• Ensure videos are suitable for platforms such as Facebook, Instagram Reels, TikTok, and other digital channels.

Basic video editing capability is an advantage.

5. Traditional Marketing

• Develop and implement offline marketing initiatives.
• Coordinate production of posters, flyers, banners, signage, table materials, and other physical marketing collaterals.
• Support branch-level promotions, events, mall activities, partnerships, and local marketing campaigns.
• Coordinate with suppliers for printing, fabrication, installations, and other marketing requirements.
• Ensure traditional marketing activities are properly implemented at branch level.

6. Brand Management

• Maintain consistency in Buffalo Avenue's visual identity, messaging, tone, and customer-facing materials.
• Ensure branches use only approved marketing materials.
• Review marketing materials before publication, printing, or deployment.
• Protect the Buffalo Avenue brand from inconsistent or unauthorized use.
• Continuously identify opportunities to improve the brand's presentation and market positioning.

7. Promotions and Sales Support

• Develop marketing programs intended to increase customer traffic, sales, repeat visits, and customer engagement.
• Support branch-specific promotions based on branch performance and market conditions.
• Coordinate promotional mechanics, materials, timelines, and communication with Operations.
• Support events, exclusive bookings, corporate partnerships, discount partnerships, and other revenue-generating initiatives.

8. Content Production

• Plan regular photo and video content production.
• Coordinate food photography, branch photography, lifestyle content, employee features, and event coverage.
• Maintain an organized library of approved photos, videos, graphics, templates, and marketing assets.
• Ensure sufficient content is available for scheduled campaigns and social media posting.
• Assist in planning and managing paid digital campaigns when required.
• Coordinate Facebook, Instagram, TikTok, Google, or other digital advertising initiatives.
• Monitor advertising performance including reach, engagement, conversions, and advertising cost.
• Recommend adjustments to targeting, content, budget allocation, and campaign strategy.

10. Marketing Analytics and Reporting

Monitor key marketing performance indicators such as:

• Reach and impressions
• Promotion redemption
• Digital advertising performance
• Customer traffic or sales impact when measurable
• Prepare regular marketing performance reports.
• Use available data to improve future campaigns and content.

QUALIFICATIONS

• Bachelor's degree in Marketing, Advertising, Communications, Multimedia Arts, Business, or a related field is preferred.
• Experience in marketing, social media management, content creation, or brand management.
• Experience in the restaurant, food and beverage, retail, hospitality, or consumer industry is an advantage.
• Strong understanding of Facebook, Instagram, TikTok, and other relevant social media platforms.
• Capable of creating graphic content using Canva, Adobe Photoshop, Illustrator, or similar applications.
• Capable of conceptualizing and directing photo and video content.
• Basic photography and video editing skills are an advantage.
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Able to manage multiple campaigns, deadlines, branches, and marketing requirements simultaneously.

HR Manager J2Z Foods Corporation

Working Location

Cityland Pioneer, Mandaluyong City, Metro Manila, Philippines

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