An application made for this job — a tailored resume and cover letter that speak straight to the posting.
RCBC Bankard Services Corporation is seeking a marketing/PM professional to accelerate card velocity through omnibus usage campaigns and drive portfolio profitability.
The role leads end-to-end campaign management, partners with key merchants for co-marketing activities, and analyzes performance to optimize spend. Strong negotiation and multi-tasking skills are essential for coordinating across departments.
Responsible for accelerating card velocity and enhancing portfolio profitability through comprehensive management of omnibus usage campaigns.
Campaign Management & Execution - Leads the full campaign lifecycle—from brief writing, P&L preparation and internal approvals to technical setup and post-launch monitoring.
Partner & Merchant Engagement - Negotiates with key merchant partners for co-marketing slots and develops sale or engagement events with partner merchants to promote and enhance customer engagement.
Data Analysis & Reporting - Monitors daily/weekly campaign performance against projections.
Stakeholder Coordination - Cascades campaign mechanics to relevant Departments to ensure a seamless customer experience.
Experience: At least 3 years of experience in Marketing or Product Management, specifically within Credit Cards, Payments, or Loyalty Programs
Education: Bachelor's degree in Marketing, Business, or a related field
Campaign Expertise: Proven track record of managing large-scale "usage" or "rewards" campaigns with measurable results
Technical Skills: Comfortable working with data analytics (Excel/PowerPoint) to project campaign costs and outcomes
Soft Skills: Strong project management skills; ability to juggle multiple promos simultaneously; persuasive negotiation skills with external partners