Manager, Marketing (Program Management)

SM Advantage; Pasay; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

SM Advantage is seeking a senior Loyalty Marketing lead to manage the overall brand health of the Loyalty Program, ensuring alignment with the brand strategy and a positive customer experience across lifecycle stages for SM Retail brands.

You will lead program enhancements, sponsorships, and cross-promotions, coordinate with internal teams and partners, and drive engagement through data-driven campaigns in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Management, or related field.
• At least 10 years experience in Sales and Marketing with a minimum of 5 years in Loyalty Marketing, Campaign Management, Project Management, Program Management, or Product Management.
• Strong communication, presentation, project management, and analytical skills.

Responsibilities

• Manage the overall brand health of the loyalty program ensuring member engagement across all lifecycle stages.
• Periodically review member experience and lead projects related to program satisfaction.
• Lead product enhancements for tiers and benefits, program rules, reminders to members and partners, upgrades/downgrades and promotions.
• Ensure SMAC channel personnel are knowledgeable about the program and refreshed on updates.
• Assess branding projects such as sponsorships and cross-promotions.

Skills

Brand management

Loyalty marketing

Campaign management

Project management

Stakeholder management

Data analytics

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

About the role

Manage the overall brand health of the Loyalty Program ensuring that the Program construct and Program policies support the overall brand strategy while ensuring that the customer experience of members in all lifecycle stages promotes engagement and loyalty to the SM Retail brands.

Key responsibilities

• Manage the overall brand health of the loyalty Program ensuring contactibility of members, member information is updated, continuous member engagement through continuous member communication in all lifecycle stages, and that the Program construct and program policies support the overall brand objective of promoting engagement and loyalty across all SM Retail brands

• Periodically review the members' program experience and lead or co-lead projects relative to Program satisfaction

• Lead projects that may include Product enhancements for tiers and benefits, Program rule updates and reminders to Members, internal teams, and Program Partners, Downgrade, Upgrade and Prestige Promotion, and Renewal projects

• Ensure that all SMAC channel personnel know the program and conduct periodic refreshers regarding program updates

• Assess and evaluate branding projects such as sponsorships and cross-promotions

About you

• Bachelor's Degree in Marketing, Business Management, or any relevant field

• At least 10 years experience in Sales and Marketing with a minimum of 5 years experience in Loyalty Marketing, Campaign Management, Project Management, Program Management, or Product Management

• Strong communication, presentation, project management, and analytical skills

• Data savvy, strategic thinker and team player with a can-do attitude who can work in a fast-paced, agile work environment

• Project Management, Program Management, or Loyalty Marketing expertise

• Organizational Skills

• Stakeholder Management

• Business Acumen

• Attention to Detail